Your Daily Dose of Ad World Buzz
Latest
✦Campa Cola's Tayyari Big, Tyohaar Bada Big, A New Festive Campaign✦Should You Take A Pay Cut To Join A Better Agency?✦Adobe And Disney Sign Multi-Year AI Alliance✦Ogilvy Launches ECHO, A Consent-First AI Platform For Celebrity Ads✦Aditya Karlekar Joins Puravankara As GM, Marketing And PR✦Garage Worldwide Names Siddharth Shah Executive Creative Director✦Airtel Hires Vishwajeet Sinha As Vice President, Marketing✦Hindustan Coca-Cola Holdings Files IPO Papers With SEBI✦Amazon's Text-To-Shop Lets Shoppers Buy By Texting Alexa✦Meta's Muse App Now Builds Custom Tools From A Description✦The Problem With Giveaway Contests On Instagram✦When The Media Plan Is Built By An Agent✦Campa Cola's Tayyari Big, Tyohaar Bada Big, A New Festive Campaign✦Should You Take A Pay Cut To Join A Better Agency?✦Adobe And Disney Sign Multi-Year AI Alliance✦Ogilvy Launches ECHO, A Consent-First AI Platform For Celebrity Ads✦Aditya Karlekar Joins Puravankara As GM, Marketing And PR✦Garage Worldwide Names Siddharth Shah Executive Creative Director✦Airtel Hires Vishwajeet Sinha As Vice President, Marketing✦Hindustan Coca-Cola Holdings Files IPO Papers With SEBI✦Amazon's Text-To-Shop Lets Shoppers Buy By Texting Alexa✦Meta's Muse App Now Builds Custom Tools From A Description✦The Problem With Giveaway Contests On Instagram✦When The Media Plan Is Built By An Agent
People

Aditya Karlekar Joins Puravankara As GM, Marketing And PR

Ad Tribe! Bureau2 min read
Aditya Karlekar, the new general manager for marketing, PR and corporate communications at Puravankara

Aditya Karlekar has joined Puravankara Limited as general manager, marketing, PR and corporate communications. He brings more than 18 years of experience across public relations, marketing and corporate communications, much of it on the agency side.

  • Company: Puravankara Limited

  • New role: General manager, marketing, PR and corporate communications

  • Previously: Birla Estates

  • Experience: More than 18 years

Aditya Karlekar's Move From Birla Estates

Karlekar joins from Birla Estates, the real estate business of the Aditya Birla Group. There, from November 2024 to October 2026, he led PR and corporate communications and also served as DGM, central marketing. The move keeps him in residential real estate, a category where brand trust, launch communications and reputation work carry a lot of weight in how projects sell.

Agency Years

Before moving in-house in real estate, Karlekar spent most of his career at agencies. At FINN Partners he was partner, West, managing the travel, healthcare, pharma, technology and consumer verticals. He spent more than four years at Burson in roles including associate director, consumer; account director; and associate account director.

He was a group head at MullenLowe Lintas Group and a senior management supervisor at Hill and Knowlton, where he handled technology, consumer and entertainment clients. He began his career as a public relations executive at Good Relations India.

Brand-Side Experience

Alongside his agency roles, he worked on the brand side at ASUS India as manager, PR, corporate and marketing communications for the System Business Group. The mix of consumer technology, agency client service and real estate gives him experience on both sides of the brief: commissioning communications as well as delivering them.

The Context

Real estate developers have been building out in-house marketing and communications teams as competition for homebuyers' attention moves online and as listed developers face closer scrutiny from investors and the media. A role that combines marketing, PR and corporate communications reflects that, putting the brand story and the company's public reputation under one lead.

More about the company is on Puravankara's website.

More people moves on Ad Tribe.

#appointments#puravankara#real estate marketing
Follow Ad Tribe