Your Daily Dose of Ad World Buzz
Latest
✦Cinépolis India And Red Chillies Tie Up For Shah Rukh Khan's King✦ZEE5 Appoints Prince Mishra As Senior Vice President, Creative✦Tata Mutual Fund Takes SIP Investor Education To 325 Cinema Screens✦Tata Play Elevates Abhishek Pathak To Chief Content Officer✦How Television Ad Time Is Sold In India✦How Wardrobe Is Chosen For An Ad Film✦Social Listening Reports Now Arrive Pre-Digested✦Snap Q3 Results: Revenue Up 14% To $1.72 Billion, Back In Profit✦HT Media Q2 Results: Returns To Profit At Rs 35.94 Crore, Revenue Up 2.5%✦Savills New Zealand Appoints One Plus One Communications As PR Partner✦NICMAR Unveils New Brand Identity By Landor✦Adobe Brings CX Enterprise Coworker To ChatGPT, Claude, Gemini And Copilot✦Cinépolis India And Red Chillies Tie Up For Shah Rukh Khan's King✦ZEE5 Appoints Prince Mishra As Senior Vice President, Creative✦Tata Mutual Fund Takes SIP Investor Education To 325 Cinema Screens✦Tata Play Elevates Abhishek Pathak To Chief Content Officer✦How Television Ad Time Is Sold In India✦How Wardrobe Is Chosen For An Ad Film✦Social Listening Reports Now Arrive Pre-Digested✦Snap Q3 Results: Revenue Up 14% To $1.72 Billion, Back In Profit✦HT Media Q2 Results: Returns To Profit At Rs 35.94 Crore, Revenue Up 2.5%✦Savills New Zealand Appoints One Plus One Communications As PR Partner✦NICMAR Unveils New Brand Identity By Landor✦Adobe Brings CX Enterprise Coworker To ChatGPT, Claude, Gemini And Copilot
People

ZEE5 Appoints Prince Mishra As Senior Vice President, Creative

Ad Tribe! Bureau1 min read
Prince Mishra, joining ZEE5 as senior vice president, creative after eight years at MX Player and Prime Video

ZEE5 has appointed Prince Mishra as senior vice president, creative. He announced the move on LinkedIn, ending an eight-year run across MX Player and Prime Video, and thanked Tejkarran Singh Bajaj for the opportunity.

  • Company: ZEE5
  • Role: Senior vice president, creative
  • Previously: Lead, creative, Prime Video and Amazon MGM Studios
  • Earlier: Head of creative, MX Player

Prince Mishra's Brief At ZEE5

Mishra will focus on ZEE5's brand identity, deeper consumer affinity and stronger connections between its content and audiences. He pointed to the breadth of the platform's content as an opportunity as it shapes its next phase.

Eight Years At MX Player And Prime Video

Mishra joined MX Player in August 2018 as a content producer and rose through creative producer and senior creative producer roles. In September 2022 he became head of creative at MX Player by Prime Video, overseeing creative promotion across MX Player and MX TakaTak, from brand campaigns to individual titles.

From September 2024 he was lead, creative at Prime Video and Amazon MGM Studios, responsible for the creative and marketing of AVOD originals and major platform launches in India: campaign strategy, trailers, on-platform design and digital and on-ground productions. He also built cross-functional teams across creative, design and video. Over his time there, MX Player was integrated with miniTV and moved into the Prime Video business.

Before MX Player

He worked at Roundglass Rise on scripted and unscripted shows, and at Shemaroo Entertainment as a senior producer. He holds a postgraduate diploma from the Indian School of Media and a bachelor's degree in mass media from the University of Mumbai.

ZEE5 has not issued a statement. Its recent work includes AI-powered short video discovery with Google Cloud.

More people moves on Ad Tribe.

#appointments#Prime Video#streaming#ZEE5
Follow Ad Tribe