Tata Play Elevates Abhishek Pathak To Chief Content Officer
Tata Play has elevated Abhishek Pathak to chief content officer, after more than 15 years at the company. He announced the move on LinkedIn, where his profile lists the role from November 2026.
Company: Tata Play
New role: Chief content officer
Previously: Senior vice president and head of content
At Tata Play since: August 2011
Abhishek Pathak At Tata Play
Pathak joined Tata Play in August 2011 and was most recently senior vice president and head of content, as part of the leadership team. His remit went beyond acquiring and curating content to strategy, business development and partnerships.
He has worked across the company's offerings: its direct-to-home television service, Tata Play Binge, which aggregates streaming apps, and Tata Play Fiber, its broadband service. His profile highlights his understanding of global television and OTT.
Earlier At Tata Group
Before Tata Play he was senior manager for the corporate brand at Tata Group from February 2008 to July 2011, working on brand management and the 'Leadership with Trust' campaign across India and European markets.
From April 2006 to January 2008 he was manager of special projects at the Taj Group of Hotels, evaluating new business opportunities, including organic and inorganic expansion. He began as a brand manager at Nicholas Piramal India from June 2003 to March 2006, a business now part of Abbott.
The Role
Tata Play's services span DTH television, OTT aggregation through Binge and broadband, so content deals and packaging sit across all three. The company's recent marketing includes its Tata Play Smart app campaign with Rajkummar Rao.
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