Godrej Properties' Khushiyon Ki Chaabi Diwali Film Celebrates Home
Godrej Properties has launched 'Khushiyon Ki Chaabi, Mera Godrej Ghar', a digital-first, pan-India Diwali campaign about the different ways happiness shows up at home. AA World conceptualised it.
- Brand: Godrej Properties
- Campaign: 'Khushiyon Ki Chaabi, Mera Godrej Ghar'
- Agency: AA World
- Extension: Nearly 100 homeowner stories
The Godrej Properties Film
The central film moves through a series of Diwali moments: a mother and daughter getting ready, a family cooking festive food, a young man coming home from college, a grandfather meeting his grandchildren, a family gathered around its pet, and a couple celebrating their first Diwali in a new home.
It is set to a Hindi track about home and family, and closes on the line 'Ghar ke kone kone mein khushi, ek chaabi se khulti hai', roughly 'happiness in every corner of the home opens with one key'.
What Godrej Properties Said
Subhasish Pattanaik, chief sales, marketing and customer centricity officer, Godrej Properties, said home is where many of life's most cherished moments unfold, and that the campaign puts customers at the heart of the story. He said the trust customers place in the company comes with a responsibility to build homes and communities that enrich their lives "well beyond the point of possession".
What AA World Said
Akash Das and Amar Singh, founders and creative directors, AA World, said the campaign draws on Diwali's association with homecomings and aims for moments audiences can relate to.
Homeowner Stories
Beyond the film, the campaign will carry nearly 100 stories led by residents across Godrej Properties projects, who share memories and milestones, including their first Diwali in a Godrej home.
The film is on the Godrej Properties YouTube channel.
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