Cinépolis India And Red Chillies Tie Up For Shah Rukh Khan's King
Cinépolis India has partnered with Red Chillies Entertainment for Shah Rukh Khan's 'King'. A co-branded promo for the film plays in Cinépolis cinemas with a message from the star about FOOVIES, the chain's platform that brings food and movies together.
- Brand: Cinépolis India
- Partner: Red Chillies Entertainment
- Film: 'King', releasing 24 December 2026
- Reach: Cinépolis cinemas in 41 cities, from 5 November
The Film
'King' is directed by Siddharth Anand and produced by Red Chillies Entertainment and Marflix Pictures. Shah Rukh Khan leads a cast that includes Deepika Padukone, Abhishek Bachchan and Suhana Khan. It releases in Christmas week.
Why Cinépolis India Wants Food In The Promo
FOOVIES covers the chain's concession menu, partnerships with brands including Doritos, Crax, Costa Coffee and WOW! Momo, and food-led programming such as the Blockbuster Food Festival. Food and beverage accounts for 35% of Cinépolis India's revenue. FOOVIES is one of four pillars of what it calls a Future Ready Cinema, with the viewing experience, Club Cinépolis loyalty and accessibility.
What Cinépolis Said
Devang Sampat, managing director, Cinépolis India, said a Shah Rukh Khan film at Christmas brings people to the cinema in numbers seen only a few times a year, many of them occasional moviegoers for whom food and drink are as much a part of the evening as the screen. "When Shah Rukh Khan talks about food and movies in the same breath, people listen," he said.
The promo is on the Cinépolis YouTube channel.
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