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Fastrack AFTERHOURS Turns Halloween Into A Three-World Party, Launches Spooky Watches

Ad Tribe! Bureau2 min read
Fastrack AFTERHOURS Halloween night at Hamilton, Bengaluru, with a DJ under the Never Same. Never Sane. screen and the new Spooky watch

Fastrack AFTERHOURS took over Hamilton in Bengaluru this Halloween, turning the venue into three themed worlds built on the brand's Spooky, Overdrive and Groove collections. The night also launched Fastrack's Spooky watch collection, and extends its 'Never Same. Never Sane.' platform.

  • Brand: Fastrack
  • Property: AFTERHOURS, Halloween edition
  • Venue: Hamilton, Bengaluru
  • Launch: Spooky watch collection

Three Worlds At Fastrack AFTERHOURS

Each world took its mood from a collection: monsters and mischief for Spooky, speed for Overdrive and music for Groove. Large installations, interactive set-ups and photo spots let guests move between them, and they came dressed as their latest fixation. The idea behind the platform is a generation that keeps switching interests, aesthetics and identities rather than sticking to one.

The Line-Up

Tech Panda and Kenzani went B2B with Rusha and Blizza for what the brand calls a first-of-its-kind folktronica set. Donn Bhat and Santana also played.

The Spooky Collection

The new watches take a monster-inspired design to the wrist, with stitched detailing, lume-filled indices and multi-function dials. Fastrack describes the look as eerie-meets-cool.

What Fastrack Said

Danny Jacob, head of marketing, Fastrack, said young people do not fit into one box and do not want to, as their interests and styles keep shifting. He said the brand wants to celebrate that fluidity rather than put it into a mould, and that AFTERHOURS invites people to explore and show up as they please. He summed it up with the brand's line: "why be just one version of yourself when you can be many?"

Creators And What Comes Next

Fashion and lifestyle influencers and creators attended and shared performances, Halloween looks and moments from the three worlds on their own feeds, carrying the event beyond the venue. Fastrack says AFTERHOURS takes 'Never Same. Never Sane.' beyond the wrist, and points to its upcoming association with Lollapalooza India 2027.

Fastrack sells watches, sunglasses, bags and fragrances to a youth audience.

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#Experiential Marketing#Fastrack#Halloween#Youth Marketing
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