Vipul Viswanath Returns To Apparel Group In Dubai
Vipul Viswanath has returned to Apparel Group in Dubai as senior manager, brand marketing, a role he took up in November 2026. He called the move a homecoming on LinkedIn, after a run through Geekay Group, Landmark Group and Opptra.
Company: Apparel Group, Dubai
Role: Senior manager, brand marketing
Previously: Head of marketing, GCC, India and South-East Asia, Opptra
First stint: November 2018 to September 2023
Vipul Viswanath's First Stint
He joined Apparel Group as assistant marketing manager in November 2018 and rose to senior marketing manager. In that role he led marketing for more than 10 global brands across the GCC, including Skechers, Crocs and Levi's, and ran campaigns across Meta, Snapchat, TikTok, YouTube and Google Ads. He also grew his team from two to four executives.
Max And Opptra
After a short stint at Geekay Group, working on retail and esports marketing, he became trade marketing head for Max UAE at Landmark Group from January 2024 to August 2025. He led trade marketing for 46 stores and, he says, drove 15% annual revenue growth through partnerships with government entities such as Fazza and Esaad. He also handled the P&L and led a team of four.
From August 2025 to August 2026 he was head of marketing for the GCC, India and South-East Asia at Opptra in Dubai, working on brand launches, budgets and agency partnerships.
Agency Roots
Viswanath began in the UAE as a retail specialist in 2011 and moved into agencies at Nebula Advertising and Percept Gulf, followed by a short project role at BPG Group. He has more than 15 years of experience in GCC retail marketing. Summing up his approach, he wrote: "Creative without commercial discipline is just art."
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