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Amrita Purkayastha Named CMO Of OZiva And Liquid I.V. At Unilever

Ad Tribe! Bureau2 min read
Amrita Purkayastha, named chief marketing officer of OZiva and Liquid I.V. at Unilever, after leading TRESemmé in South Asia

Amrita Purkayastha has been named chief marketing officer of OZiva and Liquid I.V. at Unilever, a post she took up in August 2026. She is also head of marketing for VMS in India at Hindustan Unilever, leading its digital-native wellbeing brands.

  • Company: Unilever and Hindustan Unilever
  • Role: CMO, OZiva and Liquid I.V.; head of marketing, VMS, India
  • Previously: Senior global brand lead, TRESemmé, South Asia
  • Started: August 2026

Amrita Purkayastha At Unilever

She joined Unilever in January 2022 as marketing manager for Lakme. From January 2024 to August 2026 she was senior global brand lead for TRESemmé, leading brand strategy, communication and innovation for South Asia. On the new job she joked that "asking for bigger challenges has consequences".

Zee And Godrej

At Zee Entertainment Enterprises she was brand lead for Zee TV from February 2019 and then associate director from May 2021, running content and channel marketing and leading brand managers on show launches.

Before that she built her career at Godrej Consumer Products, starting as a management trainee in 2012. She led the Chennai upcountry sales team, worked on first-in-India hair care products as innovation manager, launched BBLUNT Salon Secret with Kareena Kapoor, and was senior brand manager for Goodknight, with group projects on influencer and digital marketing.

From Code To Consumer Brands

Her career began in technology. From 2008 to 2010 she was a software developer at Infosys, working on projects for US health benefits provider WellPoint.

Why It Matters

HUL has been building its wellness business. It completed the purchase of the remaining 49% of OZiva this year and named Koteshwar LN as OZiva CEO, with oversight of its wider wellness portfolio including Liquid I.V. Purkayastha's role puts one marketer across both brands, in a crowded category where digital-native labels have to win attention and trust quickly.

Unilever has not issued a statement on the appointment.

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#unilever#hindustan unilever#wellness#appointments#oziva#liquid iv
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