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Propagate India Elevates Alisha Furniturewalla To SVP, Digital

Ad Tribe! Bureau2 min read
Alisha Furniturewalla, elevated to senior vice president, digital at Propagate India, smiling on a dusty rose backdrop

Propagate India has elevated Alisha Furniturewalla to senior vice president, digital. The agency, part of Publicis Groupe, says the move reflects her widening role across client partnerships, integrated brand strategy, influencer marketing and business growth.

  • Agency: Propagate India, part of Publicis Groupe
  • New role: Senior vice president, digital
  • Previously: Vice president, digital, since 2023
  • Earlier: Account director, FoxyMoron

Alisha Furniturewalla at Propagate

Furniturewalla joined Propagate India as vice president, digital in 2023. Since then she has led client partnerships and integrated marketing for brands across categories, working on digital-first campaigns, integrated brand strategy and large-scale influencer marketing.

Her approach combines consumer insight, strategic planning, creative thinking and execution across platforms, aimed at a growing problem for marketers: keeping brands relevant and distinct in a fragmented, competitive digital landscape.

Her portfolio includes Diageo, Estée Lauder, Procter & Gamble, Aditya Birla Group, Henkel, Lifestyle, Hero MotoCorp and The Leela Palaces & Hotels, spanning beauty and skincare, fashion, FMCG, alcobev, automotive and luxury hospitality.

Influencer Work For P&G

Beyond client leadership, her role covers business development, integrated campaign planning and building cross-functional teams. Propagate says she led what it describes as the first and largest influencer campaign with Procter & Gamble, combining creator-led engagement with digital-first brand communication.

Before Propagate

Before joining Propagate, Furniturewalla was account director at FoxyMoron, where she managed brands including Kellogg's, Manyavar & Mohey, Venus, Braun, Pond's and Nykaa. Her move from account director to vice president and now senior vice president has come with a wider scope across client relationships, team leadership and growth.

Why It Matters

Propagate says the elevation comes as brands look for partners that can move beyond channel-by-channel execution to connected, insight-led strategies. It is the second senior promotion at the agency this week, after Isha Kapoor was named senior vice president.

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#Influencer Marketing#promotion#propagate#publicis groupe
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