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Hector Beverages Hires Zepto's Sharath Kumar As AVP Marketing

Ad Tribe! Bureau2 min read
Sharath Kumar, AVP marketing and platform head at Hector Beverages, seated at a desk with hands clasped on butter yellow

Sharath Kumar has joined Hector Beverages as AVP marketing and platform head, based in Bengaluru, from October 2026. He moves from Zepto, where he was a director leading food categories.

  • Company: Hector Beverages
  • Role: AVP marketing, platform head
  • Location: Bengaluru
  • Previously: Director, Zepto

Sharath Kumar at Zepto

Kumar spent two years at Zepto. He joined as associate director in October 2024 and became director in April 2026, leading the chocolates, biscuits, bakery and confectionery categories on the quick-commerce platform.

Four Years At Dabur

Before Zepto he spent four years at Dabur India. He first interned there in 2019 in Hyderabad, joined as a management trainee in October 2020, and became area sales manager in Bengaluru from February 2021 to January 2022. He was then brand manager in Ghaziabad for nearly three years, until October 2024.

As an intern, he surveyed more than 1,700 outlets across 24 areas in Hyderabad and ran a pilot in Vellore that was later scaled to 3,000 outlets in Tamil Nadu. His profile also credits him with a standard operating procedure for sales representatives that lifted volumes.

Earlier Ventures

Kumar co-founded L.E Agro LLP in Bangalore, which he ran from 2015 to 2017 with responsibility for its P&L and a team of 10. He also worked as a part-time academic tutor at Vedantu from 2017 to 2018. He studied at RV College of Engineering and holds an MBA from IIM Trichy.

Why It Matters

Kumar's career spans both sides of how packaged food and drinks now reach consumers: general trade and brand building at Dabur, and category management on a quick-commerce app at Zepto. For a beverage maker, that mix of distribution and digital shelf experience is increasingly central to marketing.

Hector Beverages has not issued a statement, and no reporting line has been disclosed.

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#appointments#fmcg marketing#hector beverages
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