Piaggio Vehicles Promotes Rujuta Deshpande Dabke To Senior Manager
Piaggio Vehicles has promoted Rujuta Deshpande Dabke to senior manager, corporate communications. Piaggio Vehicles Pvt. Ltd. is the India business of Italy's Piaggio Group, which sells Vespa and Aprilia scooters and Apé three-wheelers.
- Company: Piaggio Vehicles Pvt. Ltd.
- New role: Senior manager, corporate communications
- Brands: Apé, Apé Electrik, Vespa, Aprilia and the corporate brand
- Previously: Corporate communications manager, Piaggio Vehicles
Rujuta Deshpande Dabke at Piaggio
Deshpande Dabke handles communications and public relations for Piaggio India's leadership and its brands. She joined the company as deputy manager, corporate communications, and was later corporate communications manager before this promotion. The senior manager role widens her remit across both the leadership's external profile and the individual brands in Piaggio's Indian portfolio.
Her Agency Years
Before Piaggio, she spent several years in PR agencies. At Genesis BCW, as account manager and later senior account manager, she worked with clients including Cummins, Britannia, ArcelorMittal Nippon Steel India, Boston Consulting Group, Nayara Energy, Temasek Holdings and ESR India.
At MSL she worked on SANY India, Uber, The Man Company and VTP Realty. At Edelman she handled consumer, lifestyle and hospitality accounts including Starbucks, Rolex, Lakmé, Magnum Ice Creams, Lipton and Taj Mahal Tea House.
Why It Matters
Piaggio's Indian portfolio spans two very different audiences: commercial three-wheeler buyers for Apé and Apé Electrik, and lifestyle buyers for Vespa and Aprilia. Communications for the business has to speak to fleet owners and drivers as well as premium scooter customers, alongside the shift to electric commercial vehicles.
Her background suits that mix. Her agency clients ran from industrial and energy companies such as Cummins and Nayara Energy to consumer and luxury brands such as Starbucks and Rolex, covering both corporate reputation work and product publicity.
Piaggio has not issued a statement, and the date of the promotion has not been disclosed.
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