Samsonite Group Names Menna Diaa Ali Regional Marketing Lead
Menna Diaa Ali has joined Samsonite Group as regional marketing lead for APAC and the Middle East, after running instax brand work across 12 markets at Fujifilm. She shared the news on LinkedIn about two months into the role.
- Company: Samsonite Group
- Role: Regional marketing lead, APAC and Middle East
- Previously: Fujifilm Middle East and Africa, instax brand initiatives across 12 markets
- Started: About two months ago; no exact date given
Menna Diaa Ali at Fujifilm
At Fujifilm Middle East and Africa, Diaa Ali drove brand initiatives for instax, the company's instant camera and print brand, across 12 markets. She said her time there was instrumental in shaping how she approaches marketing, and that she is looking forward to building on what she learned at Samsonite.
A 2025 regional industry profile of her under the name Menna Aly described her as a marketing specialist who led instax marketing across 12 countries in the Middle East and North Africa. Parts of the latest announcement also refer to growth across the Middle East and Africa, so the exact regional split of her remit is not fully clear.
The Samsonite Role
At Samsonite, she leads marketing strategies across more than 10 international markets in Asia-Pacific and the Middle East, and says she has spent her first two months getting to know the business across them. Samsonite Group owns luggage and travel brands including Samsonite, Tumi and American Tourister.
The move takes her from a category built around capturing moments to one built around travel, both of which sell heavily on lifestyle imagery, retail presence and seasonal campaigns.
What Is Not Known
Samsonite has not issued a statement on the appointment, and no reporting line or base city has been disclosed beyond the role's regional remit. Her previous title at Fujifilm was not given in the announcement.
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