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Airtel Hires Vishwajeet Sinha As Vice President, Marketing

Ad Tribe! Bureau2 min read
Vishwajeet Sinha, joining Airtel as vice president, marketing after roles at Razorpay, Meesho and Flipkart

Airtel has hired Vishwajeet Sinha as vice president, marketing. He announced the move on LinkedIn, saying he was excited to work on one of modern India's most loved and enduring brands.

  • Company: Airtel
  • New role: Vice president, marketing
  • Previously: Marketing and revenue growth lead, Razorpay
  • Earlier: Scapia, Meesho, Flipkart

Vishwajeet Sinha's Recent Roles

Sinha joins from Razorpay, where from October 2024 to November 2026 he led marketing and revenue growth for its SME and cross-border payments business. Before that he worked in brand and growth marketing at Scapia, the travel credit card company, from April 2023 to August 2024.

Meesho And Flipkart

He spent about a year and eight months at Meesho in leadership roles spanning brand communication, media, influencer marketing, social media and content marketing. Before that he was at Flipkart for more than six years in brand marketing, across categories including electronics, appliances, furniture, grocery, beauty, toys, baby care and fashion.

He began his career at L&T Integrated Engineering Services, in business development and embedded design engineering.

What He Brings

Sinha's experience covers both sides of consumer marketing. At Flipkart, Meesho and Scapia the work was largely brand building, across mass categories, communication, media buying and creator-led content. At Razorpay it was revenue-led growth marketing to small businesses and exporters, where the measure of a campaign is accounts opened rather than reach.

Telecom marketing asks for both at once: national brand work that keeps a household name current, and acquisition and retention work measured plan by plan. His range across e-commerce categories also gives him experience of selling to very different audiences in the same year.

The Role

Airtel has not detailed his remit or which part of the business he will cover, and has not issued a statement. Ad Tribe recently covered Airtel's Digital TV tie-up for a Tamil channel.

More about the company is on Airtel's website.

More people moves on Ad Tribe.

#Airtel#appointments#telecom
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