AAAI Sets Up Council For AI, With LS Digital's Prasad Shejale As Chair
The Advertising Agencies Association of India (AAAI) has set up a Council for AI, chaired by Prasad Shejale, founder and group CEO of LS Digital. The council is part of AAAI's 2026-27 agenda to bring more specialists into the association and give member agencies a stronger say in where the industry goes.
- Body: Advertising Agencies Association of India
- New unit: Council for AI
- Chair: Prasad Shejale, LS Digital
- Agenda: AAAI 2026-27
What The AAAI Council For AI Will Do
The council's mandate is to make advertising an informed and influential voice on AI wherever the technology is being shaped, among agencies, brands, technology partners, big tech platforms and government. It aims to make every agency, large or small, AI-capable. It will work on five fronts:
- Capability: Training to build AI fluency across agency leadership and teams, from strategy and creative to media and data.
- Evidence: Regular reports and benchmarks on how Indian advertising is adopting AI.
- Standards: Guidance on responsible and commercially sound use, covering disclosure, intellectual property and the client-agency relationship, aligned with ASCI's guidelines and the IT Rules.
- Voice: Consolidated industry positions for government, regulators, brands and platforms.
- Applied practice: Playbooks and use cases to help agencies move from experiments to results.
Members will be drawn from large networks, independent and regional agencies, and data and technology specialists.
What Shejale And Goyal Said
Shejale said advertising "should not be a spectator to its own transformation", and that the council would train people, publish what it learns and take positions backed by evidence. Shejale described AI as "an Iron Man suit, not a replacement". AAAI president Dr Sandeep Goyal said the industry needs "a practitioner who has built and scaled technology businesses globally" to lead the effort.
The Context
Agencies are under pressure from clients to show AI savings, while questions on disclosure, ownership of AI-made work and how to price it remain open. A shared industry rulebook, tied to ASCI and the IT Rules, could give smaller agencies a baseline they cannot build alone. The council is one of the first moves under Sandeep Goyal's term as AAAI president, alongside Gopakumar Nair taking over as secretary general.
More about the association is on AAAI's website. Other council members have not yet been named.
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