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Campaigns

ESBEE Signs Sharad Kelkar For 'Spaces That Breathe' Campaign

Ad Tribe! Bureau2 min read
Sharad Kelkar reading a book in a garden hammock, from ESBEE's Spaces That Breathe brand film

Pune-based real estate developer ESBEE has signed actor Sharad Kelkar as brand ambassador and launched a new brand campaign, "Spaces That Breathe". The campaign is about how natural light, ventilation, greenery and openness shape the places where people live and spend time with family.

  • Brand: ESBEE (Esbee Realty), Pune
  • Ambassador: Sharad Kelkar
  • Campaign: Spaces That Breathe
  • Film length: 1 minute 49 seconds

Watch The Film

Sharad Kelkar Comes Home

The film follows Kelkar leaving the pace of the outside world for the calm of home: reading in a hammock, spending time outdoors and being with family. ESBEE says Kelkar's busy life of shoots and travel mirrors the campaign's idea of slowing down and reconnecting at home. The key visual carries the line "The winds of change, come home."

The idea draws on ESBEE's Oxygenated Homes approach, which puts cross-ventilation, natural light and green open spaces first, and which the developer also applies to its office and retail projects.

What They Said

Anuj Agarwal, founder and CEO of ESBEE, said what matters is "how people feel when they walk into their homes at the end of a long day." Kelkar said: "Between shoots and travel, the time I get at home is precious."

Rollout

The campaign runs across Pune on radio, outdoor, cinema, airports and digital until the end of 2026, with the film leading on digital. In January 2027 it extends to CREDAI, with adaptations for the brand and its projects. ESBEE has more than six years in real estate, has delivered more than 1 million sq ft in Pune, has more than 2 million sq ft under construction and more than 5 million sq ft in its pipeline.

The Context

Real estate advertising has long relied on amenity lists and price points. ESBEE is selling a feeling instead, and a measurable one, since light and ventilation are things buyers can check on a site visit. Pune developers have been turning to film stars to stand out, as Jhamtani did with Ranveer Singh. ESBEE has not named the agency behind the film.

More about the developer is on ESBEE's website.

More campaigns on Ad Tribe.

#brand ambassadors#ESBEE#Real Estate Marketing
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