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Ranveer Singh Becomes The Face Of Pune Developer Jhamtani

Ad Tribe! Bureau1 min read
Ranveer Singh with Anup Jhamtani and two colleagues at the Jhamtani brand ambassador announcement in Pune

Jhamtani has named Ranveer Singh its brand ambassador, announced at a press event in Pune. The developer has been building for more than sixteen years and is positioning the signing as the start of its next phase.

  • Brand: Jhamtani, a Pune-based real estate developer
  • Ambassador: Ranveer Singh
  • Announced: at a press event in Pune
  • Brand philosophy: 'The Name is a Promise', built around quality, reliability, transparency and timely delivery
  • Portfolio: mid-premium, premium and ultra-luxury residential, plus commercial, with the XO Signature Series as its top tier

What A Developer Buys With Ranveer Singh

Real estate is the category where ambassador signings are hardest to read, because the purchase is enormous, slow and researched to death. Nobody buys a flat because of a face. What a face does buy is recall at the shortlist stage, in a market where a buyer in Baner is choosing between developers whose hoardings all say roughly the same four things.

Anup Jhamtani, managing director, tied the signing to Ranveer's energy and ambition rather than to any campaign. Meenakshi Jhamtani, executive director, made the more careful point: that 'The Name is a Promise' has to be lived rather than communicated, and pointed at systems and customer relationships rather than advertising. Singh, for his part, called the association one built on shared values.

The Delivery Record Is The Real Claim

The company's projects sit across Pune's growth corridors, including Baner, Balewadi, Wakad, Ravet, Tathawade, Mundhwa, Koregaon Park NX, Kharadi and Charholi, with developments including Ace Abundance, Ace Ayodhya, Ace Villas and SpaceBiz. It also runs customer programmes past possession, including Hamesha Aapke Saath and a community initiative called J-Tribe.

Those are the things a homebuyer actually checks. The ambassador gets them to check. More brand and ambassador moves.

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