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GetLook Signs Gulshan Grover For 'Gold Kahan Hai?' Campaign

Ad Tribe! Bureau2 min read
Gulshan Grover in sunglasses, a striped jacket and red cravat, standing beside a member of the GetLook team

GetLook has signed actor Gulshan Grover for a new digital film built around the question "Gold Kahan Hai?" (Where is the gold?). The salon-at-home brand uses Grover's famous "Bad Man" screen persona to promote its Korean 24K Gold Facial.

  • Brand: GetLook, salon at home
  • Star: Gulshan Grover
  • Campaign: Gold Kahan Hai?
  • Service: Korean 24K Gold Facial

Watch The Film

Gulshan Grover's 'Bad Man' Goes After Gold

The one-minute film places Grover in a dramatic, larger-than-life setting and plays like a heist, building curiosity about where the gold is before revealing GetLook's Korean 24K Gold Facial. The idea is that even a villain as formidable as the Bad Man cannot resist the pull of gold. GetLook describes the treatment as a premium facial experience, also called its Korean 24K Gold Hydra Facial.

What They Said

Co-founder Gaurav Maheshwari said the aim was a film audiences would remember, using the contrast between Grover's dramatic presence and premium skincare to build in humour, with "entertainment first." Co-founder Vatsala Kothari said beauty and self-care should feel "engaging, enjoyable and accessible," and that GetLook's "upcoming entry into the men's category" will take its services to a wider audience. Grover said: "Gold has a charm of its own, and even the 'Bad Man' cannot escape its attraction!"

Why A Villain For A Facial

Casting a famous screen villain in a beauty ad is a deliberate mismatch, and that is the point: it gets attention in a category usually sold with calm close-ups. It also suits the brand's next move. A tough-guy star in a grooming film quietly opens the door to male customers ahead of GetLook's planned men's range.

The Context

GetLook serves customers in more than 15 Indian cities and competes in a crowded at-home services market. The brand earlier made Vaani Kapoor the face of its at-home salon. Moving from a female brand face to a male character actor signals a wider audience. GetLook has not named the agency behind the film.

More about the brand is on GetLook's website.

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#Beauty And Wellness#Celebrity Campaigns#GetLook
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