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Pocket FM Appoints Purnima Joshi Senior Director, PR And Communications

Ad Tribe! Bureau2 min read
Purnima Joshi, senior director of PR and communications at Pocket FM

Pocket FM has appointed Purnima Joshi senior director, PR and communications. Based in Bengaluru, Joshi started in October 2026 and leads public relations and corporate communications for Pocket Entertainment in India, covering its corporate narrative, reputation and media engagement.

  • Company: Pocket FM, Pocket Entertainment
  • New role: Senior director, PR and communications
  • Started: October 2026, Bengaluru
  • Previously: Director, communications, Practo

Purnima Joshi On The Move

Joshi has described the move as stepping into the world of AI-led entertainment, and called it a fascinating time to be in the space, particularly at a homegrown company that has grown into a global entertainment business.

Healthcare And Edtech

Joshi joins from Practo, where the role was director, communications, from October 2025. Before that came director, social media and omnichannel content, at Stratink Consulting, and deputy general manager at Apollo Hospitals from February 2023 to January 2025, working on preventive healthcare, influencer collaborations and tech and AI in healthcare. In edtech, Joshi was associate director, brand, at Teachmint, and manager, corporate communication and brand marketing, at BYJU'S from 2018 to 2020.

Agency Roots

Joshi spent two years and eight months at Edelman, rising to senior account manager, and nearly four years at Genesis Burson-Marsteller, joining in Mumbai in 2012 through its Associate Learning Program and working on digital, reputation and crisis campaigns. The career began in journalism, with a features internship at Bangalore Mirror.

The Context

Pocket Entertainment, which runs Pocket FM, has grown into a global audio and AI-led storytelling business, and its expansion, product launches and use of AI in content creation all need careful public communication. A communicator with agency, healthcare and edtech experience fits that brief. Joshi's previous employer, Practo, recently changed its leadership.

More about the company is on Pocket FM's website. Pocket FM has not issued a statement.

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#appointments#Corporate Communications#Pocket FM
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