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ZEE5 Names Namesh Dubey Head Of Originals, Hindi Content

Ad Tribe! Bureau2 min read
Namesh Dubey, head of originals for Hindi content at ZEE5

ZEE5 has appointed Namesh Dubey head of originals, Hindi content, a return to the Zee network for Dubey after six years there. Dubey announced the move on LinkedIn, calling it a homecoming.

  • Platform: ZEE5
  • New role: Head of originals, Hindi content
  • Previously: VP, content and strategy, Sony Pictures Networks India
  • Earlier at Zee: 2012 to 2018

Namesh Dubey's Brief

Dubey will lead ZEE5's Hindi originals portfolio as the platform strengthens its content offering. Dubey thanked Tejkarran Singh Bajaj and Raghavendra Hunsur for the responsibility and wrote: "The ambition is simple; to make Zee 5 a first choice for audiences seeking compelling stories."

From Sony And MX Player

Dubey joins from Sony Pictures Networks India, where the role was vice president, content and strategy, from March 2023. Before that, Dubey was commissioning editor at MX Player, developing original content for the streaming platform.

The Zee Years And Before

Between 2012 and 2018, Dubey was head of content at Essel Vision Productions, the group's in-house production arm, overseeing the development, pitching and execution of shows, and also associate vice president, programming, at Zee Network. Earlier career stops include Fremantle India, Miditech, UTV, Colosceum Media, BBC Worldwide and Big Synergy.

The Context

Indian streaming platforms are spending more carefully on originals, which makes commissioning judgement more valuable. Dubey's mix of broadcast television, production houses and streaming platforms is the kind of range platforms now look for, as Hindi originals compete with films, reality formats and user-made video for the same viewing time. The appointment also brings someone who knows the Zee system back into it. ZEE5 has been building out its senior team, including Prince Mishra as senior vice president, creative, and has worked with Google Cloud on AI-powered short video discovery.

More about the platform is on ZEE5. ZEE5 has not issued a statement.

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