Zoom Appoints Sami Ammous Head Of Asia
Zoom has appointed Sami Ammous head of Asia, leading the company's go-to-market organisation across the region, covering sales, partnerships and customer success. Ammous announced the move on LinkedIn.
Company: Zoom
New role: Head of Asia
Remit: Sales, partnerships and customer success
Experience: More than 20 years across APAC and the Middle East
Sami Ammous's Brief At Zoom
Ammous will work with enterprise leaders across Asia to help them adopt Zoom's AI-first platform, and drive regional growth through a partner-led model. On LinkedIn, Ammous described Zoom as a company admired for its customer-focused and employee-friendly approach.
Sixteen Years At Avaya
Ammous spent 16 years at Avaya, moving from a systems engineer role in Dubai to vice president, APJ, and leading a team of 300 across ASEAN, Australia and New Zealand, Japan and Korea. Ammous also ran Avaya's ASEAN business and oversaw its shift from a legacy sales model to a cloud-first approach.
Start-Up Years
Ammous was the first hire in Singapore for Cognigy, the conversational AI company, helping establish its APAC business. More recently, Ammous worked with kyadah and Sans Noise as chief GTM and AI strategist, helping start-ups and scale-ups with market expansion, enterprise sales and AI adoption. Ammous also chairs the Singapore EGN Sales Leaders' Group and speaks on go-to-market strategy and AI.
The Context
Zoom is pushing beyond video calls into contact centres, AI assistants and workplace software, and needs enterprise sellers who understand those categories. Ammous's background spans unified communications, contact centres and conversational AI, which matches that direction. The partner-led model also suits Asia, where much enterprise software is sold through resellers and system integrators rather than directly. Ad Tribe tracks more industry appointments.
More about the company is on Zoom's website.
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