Origami Elevates Kushagra Sharma To CMO And Business Head
Origami Cellulo has elevated Kushagra Sharma to chief marketing officer and business head, overseeing sales and marketing for Origami tissues across India and international markets. Sharma announced the move on LinkedIn.
Company: Origami Cellulo
New role: CMO and business head, India and global
Previously: Group head, marketing, digital ecosystem and emerging business
At Origami since: March 2025
Kushagra Sharma's Move Up
Sharma joined Origami in March 2025 as group head of marketing, digital ecosystem and emerging business. The new role brings sales and marketing together under one leader. Sharma wrote of building "on Origami's strong legacy, driving transformative growth with new milestones together."
Before Origami
Sharma was senior general manager and business head for global international markets at RSPL Group. Earlier roles include general manager, digital ecosystem, at Emami, and heading the baby cosmetics and oral care categories at Artsana Group's Chicco India. Sharma has also worked at Groupe SEB, Orkla Group's MTR Foods and Forest Essentials.
The Context
Combining the CMO and business head roles is a growing pattern in Indian consumer companies, giving the marketer direct ownership of sales numbers rather than only the brand. For a tissue and hygiene paper brand selling at home and abroad, the mix of digital, international and FMCG experience on Sharma's record fits that brief. The move is also a promotion from within: Sharma ran the digital ecosystem and emerging business at Origami for about 20 months before taking the top marketing and business role. Experience in baby care, foods, cosmetics and home appliances across Sharma's earlier employers adds category breadth to a brand that competes on shelf, in modern trade and online. Ad Tribe tracks more marketing appointments.
More about the brand is on Origami's website.
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