Vaani Kapoor Becomes The Face Of GetLook's Salon At Home
GetLook has announced Vaani Kapoor as the face of an upcoming brand campaign series for its at-home beauty and salon services.
- Brand: GetLook, an at-home beauty and salon services platform
- Face of the campaign: Vaani Kapoor
- Format: a campaign series, not a single film
- Services shown: gold facial, Korean glass wax, pedicure and other salon services
- Status: first campaign launching soon, further films to follow
What The Vaani Kapoor Campaign Series Will Show
The films put the service itself on screen, built around everyday beauty and self-care moments rather than a transformation set piece. The stated emphasis is on trained professionals, products, hygiene and convenience, which is a fair reading of what the category actually has to prove.
At-home beauty sells trust before it sells treatment. Somebody is coming into a home with equipment, and the questions a first-time customer has are about who they are and what they are bringing. A campaign series gives the brand room to answer that across several films instead of compressing it into one.
Why A Series Rather Than A Launch Film
Gaurav Maheshwari, Founder of GetLook, called the association a milestone for the brand and pointed to the fit on elegance and lifestyle relevance. Maheshwari also set out the commercial context: GetLook states it has built a business of more than Rs 50 crore as a bootstrapped company and has set itself a goal of Rs 100 crore by 2027.
Vatsala Kothari, Founder of GetLook, put the expansion numbers against it, stating a plan to launch in five additional Tier 1 and Tier 2 cities and to grow the network to more than 5,000 beauty professionals over the next six months, which Kothari framed as creating opportunity for skilled beauticians beyond traditional salon spaces.
The Timing Is The Festive Window
The brand has hung the launch on the festive season, with at-home services positioned as a way to prepare for celebrations without a salon appointment. It is the obvious window for the category and the one where a new face has the best chance of being noticed.
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