Your Daily Dose of Ad World Buzz
Latest
✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate
Tag · 17 articles

#D2C

A resistance band coiled beside a delivery bag as halftone cutouts on a flat warm orange ground
Tribe Ticks

Ten-Minute Delivery Changed What Fitness Brands Can Sell

1 day ago

Watercolour and ink portrait of Ghazal Alagh, co-founder of Mamaearth
Brand Builders

Ghazal Alagh, Who Built the Product Behind the Promise

3 weeks ago

Halftone collage of a ribbon and scissors on a torn horizon band, for how D2C changed brand launches
Tribe Ticks

How D2C Changed What A Brand Launch Looks Like

3 weeks ago

A frame from the Nestasia festive film Designs So Good It Makes You Look, in which guests at a dinner turn over the tableware to find the brand name
Campaigns

Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment

3 weeks ago

Devanshi Shah, appointed head of marketing at Beyond Snack after four years building the Epigamia brand
People

Devanshi Shah Named Head Of Marketing At Beyond Snack

3 weeks ago

Watercolour and ink portrait of Varun Alagh, co-founder of Mamaearth
Brand Builders

Varun Alagh, Who Turned a Parenting Problem Into Mamaearth

3 weeks ago

Watercolour and ink portrait of Peyush Bansal, founder of Lenskart
Brand Builders

Peyush Bansal, Who Rebuilt the Eyewear Business From the Factory Up

4 weeks ago

A perfume bottle and a cosmetic tube, as halftone cutouts, for Prowl's expanded men's grooming range
Brands

Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon

4 weeks ago

Watercolour and ink portrait of Sameer Mehta, co-founder of boAt
Brand Builders

Sameer Mehta, the Quieter Half of boAt

4 weeks ago

Watercolour and ink portrait of Aman Gupta, co-founder of boAt
Brand Builders

Aman Gupta, Who Made the Founder the Advertisement

4 weeks ago

Halftone paper cutouts of a cosmetic cream jar and a closed padlock on a flat crimson background
News

The Ayurveda Company Shuts Down After Scaling Too Fast

4 weeks ago

A halftone paper cutout of a shopping tote bag and a delivery scooter, on a flat deep maroon background
Brands

Quickeee Puts Clothes On A Sixty Minute Clock In Mumbai

Sep 2, 2026