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Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon

Ad Tribe! Bureau2 min read
A perfume bottle and a cosmetic tube, as halftone cutouts, for Prowl's expanded men's grooming range

Prowl has expanded its range to 18 SKUs on Amazon.in, taking the men's grooming brand founded by Tiger Shroff from six core products at launch to a full skincare and fragrance line in about fifteen months.

  • Brand: Prowl, founded by Tiger Shroff
  • Range now: 18 SKUs across skincare and perfumes for men
  • At launch in June 2025: six core SKUs
  • Products: body wash, face wash, body lotion, sunscreen, moisturiser, serums, lip balms, soap, roll-on and fragrances
  • Platform: Amazon.in, as flagship marketplace partner

What Prowl Has Added

The centrepiece is a four-fragrance line called Make Your Move, built around occasions rather than notes: Fresh Start, a citrus and sea-breeze scent for the morning; Active Rush, herbal, for after a workout; Alpha Wood, woody, for everyday; and Dark Instinct, warm and spiced, for the evening.

All four are exclusive to Amazon.in. That is the more consequential detail. Marketplace exclusivity buys placement and promotional support in a category where discovery is almost entirely search-driven, and it costs the brand the option of selling those four anywhere else while the arrangement holds.

The Bet Underneath The Expansion

Shriyash Jichkar, chief executive at Prowl, has said the first phase proved Indian men are ready for the category, which is the argument the SKU count is meant to demonstrate. Tiger Shroff has framed the brand as coming from a personal place rather than a licensing deal.

Siddharth Bhagat, director of Amazon Beauty, points to men's grooming growing on the platform, which is the part a founder-led brand needs to be true. A celebrity brand can launch on attention alone. Getting from six products to eighteen requires repeat purchase, and repeat purchase in grooming comes from the body wash and the face wash rather than from the fragrances that get the launch coverage. More brands.

#tiger shroff#mens grooming#d2c#prowl#amazon india
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