Rajkummar Rao And Patralekha Front Kenstar's Water Heater Campaign
Kenstar has launched a water heater campaign starring Rajkummar Rao and Patralekha, built on the couple's real-life chemistry and the everyday argument over who showers first.
- Brand: Kenstar
- Talent: Rajkummar Rao and Patralekha
- Campaign line: Heats Fast, Make It Last
- Product focus: Storage, instant, gas and immersion rod water heaters
What Happens In The Kenstar Film
Playful banter between the two over the bathroom, played for small domestic comedy. As the brand puts it in the film's description, some arguments are unavoidable, but cold showers are not. The product's job is to keep the water hot while the couple sorts out the queue.
The film highlights SwirlHeat Technology for faster heating and high-density PUF insulation to hold heat for longer, alongside a seven-level safety shield.
The portfolio covers storage, instant, gas and immersion rod water heaters, so one household moment has to stand in for a range sold into very different homes and budgets.
Selling Service As Much As Speed
The campaign also leans on installation and after-sales support, the part of the category consumers worry about most. "At Kenstar, we believe our responsibility goes beyond delivering innovative technology to ensuring a seamless experience through timely installation and dependable after-sales support," said Sunil Jain, CEO, Kenstar. "Our new campaign with Rajkummar Rao and Patralekha brings this promise alive in a warm and relatable way."
Select models carry five-star Bureau of Energy Efficiency ratings and support water pressure of up to eight bar, with warranties of up to seven years on select models.
Design As A Selling Point
Kenstar is also pitching appearance, with its Aqualia Vogue range offering multiple colours, Water-Film Transfer technology, imported PCM sheets, laser printing, matte finishes, chrome accents and concealed mounting. Water heaters are increasingly visible in modern bathrooms, and the brand is betting buyers now care how they look as well as how fast they heat.
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