Admatazz Hires Darrell Fernandes As EVP, Growth And Client Partnerships
Admatazz has appointed Darrell Fernandes as executive vice president, growth and client partnerships, as the independent digital marketing and media solutions agency builds out its leadership team.
- Agency: Admatazz, independent digital marketing and media solutions
- Role: Executive vice president, growth and client partnerships
- Previously: Senior vice president, White Rivers Media
- Experience: More than two decades in advertising
Darrell Fernandes's Mandate
Driving business growth, strengthening existing client relationships and building partnerships with prospective clients. "Darrell brings over two decades of experience across some of the leading names in advertising, with a strong understanding of both traditional and digital domains," said Yash Chandiramani, founder, Admatazz. "We are excited to have him join our leadership team."
Where He Comes From
Fernandes spent more than five years at White Rivers Media, most recently as senior vice president, working on brands including Dream11, Glenmark, Raymond, Hero MotoCorp and ITC Foods, along with projects for Netflix and Dettol.
Before that he was associate vice president at Red Fuse, part of WPP, where he was on the leadership team for Colgate-Palmolive's Indian business. Earlier stints include Publicis Ambience, MullenLowe, Rediffusion Y&R and Bates 141.
That gives him a mix of large network experience, from Red Fuse to Rediffusion Y&R, and digital-first work at White Rivers Media, across categories from fantasy sports and pharmaceuticals to fashion and packaged foods.
Why He Moved
"Good advertising starts with understanding a brand's business challenge and developing a strategic and creative response that delivers outcomes that matter," said Fernandes. "What drew me to Admatazz is the opportunity to work with a team that brings these capabilities together, backed by a strong body of work."
For an independent agency, a senior growth hire with both network and digital-first experience is a signal of intent: the next phase is about winning bigger mandates, not only serving the clients it has.
More people moves on Ad Tribe.