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JioStar Wins Indian Subcontinent Rights To Abu Dhabi T10

Ad Tribe! Bureau2 min read
A vintage television set and a cricket ball, as halftone cutouts, for JioStar becoming the Abu Dhabi T10's broadcast partner

The Abu Dhabi T10 has signed JioStar as its official broadcast partner for the Indian subcontinent, with all 32 matches of the 2026 edition to be shown live on Star Sports' television network and streamed on JioHotstar.

  • Tournament: Abu Dhabi T10, 7 to 20 November 2026, Zayed Cricket Stadium
  • Broadcaster: JioStar, for the Indian subcontinent
  • Coverage: Star Sports on television, JioHotstar for streaming
  • Format: 32 matches across 13 playing days

What The Abu Dhabi T10 Deal Covers

Every match of the 2026 tournament, which runs from 7 to 20 November at Zayed Cricket Stadium with six triple-header days and seven double-header days. Beyond live coverage, JioStar will support fan engagement through exclusive content, behind-the-scenes access and digital features across the 13-day schedule. The length and value of the deal were not disclosed.

Why India Matters To The Tournament

India and the wider subcontinent have traditionally been the tournament's largest international audience. "India has always been our biggest and most passionate market," said Matt Boucher, chief executive officer of Abu Dhabi Cricket and Sports Hub and CEO of Abu Dhabi T10. He said expanding the broadcast footprint is central to the tournament's long-term strategy.

Star Sports and JioHotstar together reach more than 800 million viewers a week and carry properties including the TATA Indian Premier League, ICC events, The Hundred, the English Premier League, Wimbledon and the US Open.

"T10 has found its audience in India for its mile-a-minute format, and we are excited to bring that same energy to the Abu Dhabi T10," said Prashant Khanna, head, sports rights and innovation, JioStar.

A New Owner, A Bigger Push

The deal is the first major move since Abu Dhabi Cricket and Sports Hub took majority ownership earlier this year and became the commercial rights holder, making the T10 a government-owned national sporting asset. The 2025 edition generated more than 527 million social media impressions and US$512 million in broadcast value; a deal with India's largest sports broadcaster is the obvious next step in growing both.

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