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Aparajita Saxena Named Strategic Alliances Lead At Google Marketing

Ad Tribe! Bureau2 min read
Aparajita Saxena, strategic alliances lead at Google Marketing in Gurugram, smiling on a dusty rose backdrop

Aparajita Saxena has been named strategic alliances lead, Google Marketing, based in Gurugram. She announced the move on LinkedIn this month, after four years in Google's APAC Media Lab.

  • Company: Google
  • Role: Strategic alliances lead, Google Marketing
  • Location: Gurugram
  • Previously: Integrated media manager, Media Lab, APAC, July 2022 to October 2026

Aparajita Saxena at Google and Meta

Saxena joined Google in July 2022 as integrated media manager in the Media Lab for APAC. Before that she spent more than two and a half years at Meta as account manager, from November 2019 to June 2022, leading growth for digital-first financial services and fintech businesses in India and driving ad revenue through consultative selling across Meta's apps.

The Agency Years

She had a short stint at Publicis Groupe in 2019 as associate director, digital planning. From June 2018 to August 2019 she was senior media planning manager at Essence, leading digital media for Google Duo and the Chrome browser, after earlier work on Google Maps, Google Station with RailTel, Doodle 4 Google and planning for the Pixel 3a.

At Omnicom Media Group she rose from media supervisor in January 2015 to group head, digital planning in 2016 and associate director, digital planning in 2017, leading a team of five. Clients included Bacardi, Virgin Atlantic, Monster India, Oxigen Wallet, InFocus, GSK, Perfetti Van Melle and Luxottica, along with digital planning for GSK's Horlicks.

She began at Madison World in May 2012 as a digital media planner and later account manager, working on Bharti Airtel's mobility, broadband and DTH businesses and an Airtel interactive TV commercial that used Shazam.

Why It Matters

Saxena has worked on Google's brands from the agency side, at Essence, and inside Google, which suits a partnerships role on the marketing team. She describes herself as an integrated marketer with experience in strategic partnerships, content, and media planning and buying.

More people moves on Ad Tribe.

#appointments#google#media planning
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