Pinterest Programmatic Deals Go Live In APAC And The Americas
Pinterest Programmatic Deals are now generally available in North America, South America and Asia Pacific, letting enterprise advertisers buy selected Pinterest display and video inventory through the demand-side platforms they already use. Pinterest announced the launch on 26 October.
- Markets: North America, South America and Asia Pacific
- Inventory: Selected Pinterest display and video
- DSPs: Amazon Ads DSP, Google Display and Video 360, Yahoo DSP, DeepIntent
- Supply: Magnite as primary partner, plus Google Ad Manager in Latin America and Asia Pacific
How Pinterest Programmatic Deals Work
Advertisers buy through SSP and DSP partners inside their existing planning, buying and measurement workflows, and reach out to their Pinterest sales representative to set deals up. Pinterest inventory is also part of Magnite Orchestration, a coordination layer where buyer and seller agents can discover, package, activate and optimise premium inventory.
Amazon Ads builds on an earlier partnership that brought third-party ad demand to Pinterest.
The Moroccanoil Test
Pinterest cited a June 2026 campaign for Moroccanoil, run as a programmatic deal through Magnite and Amazon Ads, which added Pinterest to an existing premium video and display plan. It combined Amazon's lifestyle and in-market audiences with Pinterest's contextual beauty targeting. According to Amazon's internal data, the campaign delivered 15% incremental reach with 1% audience overlap, 63% more new-to-brand buyers among users whose path included Pinterest, and a 20% higher click-through rate than the brand's average video and display campaigns.
What Pinterest and Its Partners Said
"Pinterest captures the moment when people are figuring out what they want to try, buy or do next. Programmatic Deals put that intent to work for enterprise advertisers across the media systems they already use, helping brands turn inspiration into conversion, now at scale," said Jason Fairchild, general manager, programmatic and affiliate at Pinterest.
"Pinterest offers a unique understanding of what people are interested in and what they may buy next," said Sean Buckley, president, revenue and market strategy at Magnite.
Pinterest reports a record 640 million monthly active users and more than 80 billion searches a month, more than half of them commercial. Details are in the Pinterest announcement.
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