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Brands

CP PLUS Signs Ranveer Singh As Brand Ambassador

Ad Tribe! Bureau2 min read
Ranveer Singh holds a CP PLUS dome security camera beside a man in a black polo holding a pan-tilt camera

CP PLUS has signed Ranveer Singh as its brand ambassador, bringing the actor in to build awareness and adoption of smart security technology across homes, businesses, institutions and public spaces. The security and surveillance brand announced the deal on 27 October.

  • Brand: CP PLUS, security and surveillance
  • Ambassador: Ranveer Singh
  • Message: Smart, Made in India security
  • Manufacturing: Integrated video security facility in Kadapa, Andhra Pradesh

Why CP PLUS Chose Ranveer Singh

"We are thrilled to welcome Ranveer Singh to the CP PLUS family. His authenticity, confidence, and ability to inspire millions resonate strongly with our brand philosophy," said Aditya Khemka, managing director, CP PLUS. "Together, we look forward to taking the message of smart, Made-in-Bharat security solutions to every corner of the country while continuing to strengthen the trust that customers have placed in CP PLUS over the years."

"At CP PLUS, our journey has always been driven by the purpose to build a safer, smarter, and more secure India through innovation that people can trust," Khemka said. "Today, technology is an essential part of everyday life and it is equally important to create greater awareness about the role intelligent security plays in protecting what matters most."

What Ranveer Singh Said

"It's exciting to partner with CP PLUS, a brand that has consistently set new benchmarks in India's security industry," said Singh. "As technology becomes increasingly integral to creating safer homes, workplaces, and communities, CP PLUS is leading the way with innovations proudly built for India. I'm happy to be a part of a brand that is transforming the way India thinks about security."

The Make in India Angle

CP PLUS makes its video security products at an integrated facility in Kadapa, Andhra Pradesh, and has a portfolio of STQC-certified products. The company ties the partnership to the government's Make in India and Atmanirbhar Bharat programmes. Its systems are used in homes, shops, schools, hospitals, transport networks and government infrastructure.

No campaign or film featuring Singh has been released yet. CP PLUS has used film stars before, including Salman Khan and, in a regional campaign, Vijay Sethupathi.

More brand news on Ad Tribe.

#Brand Ambassador#CP PLUS#Ranveer Singh#Security Technology
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