Canva Launches Craft, Its First In-House Image Generation Model
Canva Craft is Canva's first image generation model, built and trained from scratch by Canva Research, the company's in-house AI lab, and available from today to all Canva users globally.
- Company: Canva
- Product: Craft, an image generation model
- Output: Up to 2K resolution, more than 30 aspect ratios or custom sizes
- Availability: All Canva users, and through Canva's public API
How Canva Craft Works
In two stages. An image planning model first writes a composition plan covering the elements, their spatial relationships and relative scale, visual hierarchy and any text. A separate rendering model then produces the image from that plan.
The model was trained on millions of human-made templates from Canva's library, including posters, social posts, presentations, infographics, menus and typography-heavy layouts, then refined with reinforcement learning from feedback by Canva's professional designers, who assessed more than 25,000 image pairs head to head. Where automated evaluations and designers disagreed, Canva says it sided with the designer.
Where It Ranks
On the DesignArena leaderboard, Craft debuted as the fourth most advanced image generation model overall, first for people and portraits and for landscapes and nature, second for abstract and patterns, and fourth for products. Prompts can be written in any language, with text generated in 55 languages.
Canva says distillation and a custom inference engine made Craft an order of magnitude faster than its first internal version, with faster, cheaper Craft-fast and Craft-ultrafast variants to follow.
Why It Matters For Marketers
Craft sits inside Dream Lab, and its outputs can be turned into editable layers with Magic Layers. That matters more to a brand team than raw image quality: generated images that can be edited like a template fit into existing design workflows. Through the public API it is also open to marketing platforms, e-commerce sites, ad builders and print services, under Canva Shield's moderation and safety controls. Pricing was not disclosed in Canva's launch announcement.
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