Your Daily Dose of Ad World Buzz
Latest
✦Raghubar Bisht Joins Cheil India As Client Lead For Samsung✦ChatGPT Locked Chats Hides Conversations Behind A Four-Digit PIN✦The Skills AI Makes More Valuable, Not Less✦Nike Becomes Mumbai Indians Kit Partner In Multi-Year Deal From 2027✦Paroma Dayal Named National Head Of Entertainment And Branded Content At Dentsu✦Meta Q3 2026 Revenue Rises 26% To $64.6 Billion On Advertising Growth✦Heer By GIVA Builds Its Diwali Film Around Self-Gifting✦Hemant Lamba Named Chief Business Officer At Aionos✦Eternal Advertising And Promotion Spend Rises 41% To Rs 1,138 Crore✦How Pepsi Lost Control Of Its Own Line, And Won✦How A Campaign Is Tested Before It Runs✦Publishers Are Making The Ads Now Too✦Raghubar Bisht Joins Cheil India As Client Lead For Samsung✦ChatGPT Locked Chats Hides Conversations Behind A Four-Digit PIN✦The Skills AI Makes More Valuable, Not Less✦Nike Becomes Mumbai Indians Kit Partner In Multi-Year Deal From 2027✦Paroma Dayal Named National Head Of Entertainment And Branded Content At Dentsu✦Meta Q3 2026 Revenue Rises 26% To $64.6 Billion On Advertising Growth✦Heer By GIVA Builds Its Diwali Film Around Self-Gifting✦Hemant Lamba Named Chief Business Officer At Aionos✦Eternal Advertising And Promotion Spend Rises 41% To Rs 1,138 Crore✦How Pepsi Lost Control Of Its Own Line, And Won✦How A Campaign Is Tested Before It Runs✦Publishers Are Making The Ads Now Too
Ad Tech

ChatGPT Locked Chats Hides Conversations Behind A Four-Digit PIN

Ad Tribe! Bureau2 min read
Halftone padlock and empty speech bubble illustrating the ChatGPT Locked Chats feature that hides conversations behind a PIN

ChatGPT Locked Chats lets users hide selected conversations from regular chat history, pinned chats and standard conversation search, behind a four-digit account PIN.

  • Access: Projects, then Locked chats, with a four-digit account PIN
  • Mobile: Face ID, Touch ID or the device unlock method on supported devices
  • Plans: Free, Go, Plus, Pro, Business, Enterprise and Edu
  • Not included: Temporary, archived and group chats, and chats from shared links

What ChatGPT Locked Chats Is For

The shared screen. The feature is aimed at keeping a sensitive conversation out of view when somebody is presenting, screen-sharing or handing a device to another person, which is a different problem from securing data against an attacker.

Files uploaded or created inside a locked conversation are covered too. They stay reachable within that chat but are hidden from Space and from its search results while the conversation stays locked. Files added to Space separately keep the permissions they already had.

What It Is Not

OpenAI is explicit about the limits, and they matter more than the feature. Locking changes where a conversation appears and how it is reached. It does not add end-to-end encryption, does not change retention, does not alter existing model-improvement settings, and does not remove anything ChatGPT remembered before the lock was applied.

Nor does it override workplace rules. In Enterprise and Edu workspaces, locked conversations stay in the message logs available through the compliance platform.

The Trade-Off Worth Reading Before Using It

Resetting a forgotten PIN permanently deletes every locked chat, anything remembered only inside those chats, and any files the previous PIN protected. The action cannot be reversed and support cannot recover the content. That is a stronger consequence than most account-level locks carry, and it is the reason to treat the PIN as a credential rather than a convenience.

Unlocking is permanent in the other direction: a conversation returns to regular history through its three-dot menu, though it may take time to reappear in search. The feature is rolling out gradually, so eligible users may not see it immediately.

More ad tech on Ad Tribe.

#chatgpt#openai#privacy#product launch
Follow Ad Tribe