Sulwhasoo Signs Karisma Kapoor To Mark 60 Years Of Its Ginseng Cream
The Sulwhasoo Karisma Kapoor partnership marks 60 years of its Concentrated Ginseng Rejuvenating Cream, the Korean luxury skincare brand's signature anti-ageing product, with a campaign titled Beauty Crafted in Time.
- Brand: Sulwhasoo, Korean luxury skincare
- Talent: Karisma Kapoor
- Campaign: Beauty Crafted in Time
- Available in India: Nykaa, Tira and Sephora
Why The Sulwhasoo Karisma Kapoor Pairing Fits
The campaign treats beauty as something that evolves, with time shaping both experience and appearance. That idea needs a face with history behind it, and Karisma Kapoor, whose film career began in the early 1990s, gives the anniversary a recognisable Indian anchor.
It also lines up with the brand's Skin Longevity philosophy, which frames skincare around how skin holds up over time.
Sixty Years Of Ginseng
The anniversary goes back to 1966, when the brand launched ABC Ginseng Cream, which Sulwhasoo describes as the world's first ginseng cosmetic. Over six decades that product evolved into the Concentrated Ginseng Rejuvenating Cream, now its signature anti-ageing product.
The current formulation uses Ginsenomics, Sulwhasoo's proprietary ingredient, which the brand says supports skin resilience and rejuvenation and improves the appearance of firmness and skin density.
For a brand that describes itself as rooted in ginseng science and holistic beauty, the anniversary tells the whole story through one product: a single cream line developed and reformulated across six decades rather than replaced.
The Indian Context
Korean beauty in India has largely been sold through younger, trend-led brands and creators. A heritage luxury label choosing a star with three decades of public life is speaking to a different buyer: older, higher-spending and more interested in provenance than novelty.
The cream is sold in India through Nykaa, Tira and Sephora, which puts the campaign's audience in the premium beauty aisles of both online and physical retail.
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