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News18 Network Names Ritesh Padhalni Marketing Head, Hindi Markets

Ad Tribe! Bureau2 min read
Ritesh Padhalni, News18 Network's new marketing head for Hindi-speaking markets, in a black bandhgala on powder blue

News18 Network has elevated Ritesh Padhalni to marketing head, Hindi-speaking markets, after more than 12 years with Network18. He announced the new role on LinkedIn this month.

  • Company: News18 Network
  • Role: Marketing head, Hindi-speaking markets
  • Previously: Assistant vice president, marketing, Network18, from May 2014
  • Experience: More than two decades across television news, print and radio

What Ritesh Padhalni Will Lead

In the new role, Padhalni is responsible for strengthening the network's brands, developing marketing platforms and driving collaboration across its Hindi-speaking markets. In his post, he said he would work with teams on brand narratives, content integrations and intellectual properties, with a focus on creating value for viewers, advertisers and partners.

The remit also covers building brand narratives, developing content integrations and intellectual properties, and creating new opportunities for advertisers and partners across the Hindi markets. Network18 has not issued a separate statement on the move.

His Career Before Network18

Padhalni joined Network18 in May 2014 as assistant vice president, marketing. Before that he spent more than six years at The Indian Express as senior manager, brand, from January 2008 to April 2014.

Earlier, he was assistant manager at Metro Now, the joint venture between HT Media and The Times of India, in 2007, and key account manager at Radio City from November 2006 to July 2007. He began at HT Media as assistant manager in November 2002.

He holds a bachelor of commerce from Kumaun University and a postgraduate diploma in sales and marketing.

Why It Matters

Hindi news is one of the most crowded and advertiser-heavy segments of Indian television and digital news, with each network running several regional channels for different states. A dedicated marketing lead for those markets reflects how much of the advertising opportunity now sits in content integrations and branded properties rather than spot buys alone.

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#appointments#Media Marketing#Network18#News18
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