Your Daily Dose of Ad World Buzz
Latest
✦HUL Ad Spend Falls 9.3% In Q2 To Rs 1,481 Crore✦Swiggy Promotes Shashank Kumar To Director Of Monetisation✦IBM Names Santosh Kumar Head Of Growth Marketing, India South Asia✦News18 Network Names Ritesh Padhalni Marketing Head, Hindi Markets✦Jay Poncha Joins JSW Sports As Content And Marketing Consultant✦What Happens At The First Cut Review✦The Press Release Is Being Written For Machines Now✦KT Studio Genie Launches Genie Shorts Vertical Micro-Drama Channel On Amagi✦Daawat Rozana Campaign With Ranveer Brar Compares Rice To Exam Scores✦CP PLUS Signs Ranveer Singh As Brand Ambassador✦JioHotstar Launches StreamToCart Ads With Instamart✦Pinterest Programmatic Deals Go Live In APAC And The Americas✦HUL Ad Spend Falls 9.3% In Q2 To Rs 1,481 Crore✦Swiggy Promotes Shashank Kumar To Director Of Monetisation✦IBM Names Santosh Kumar Head Of Growth Marketing, India South Asia✦News18 Network Names Ritesh Padhalni Marketing Head, Hindi Markets✦Jay Poncha Joins JSW Sports As Content And Marketing Consultant✦What Happens At The First Cut Review✦The Press Release Is Being Written For Machines Now✦KT Studio Genie Launches Genie Shorts Vertical Micro-Drama Channel On Amagi✦Daawat Rozana Campaign With Ranveer Brar Compares Rice To Exam Scores✦CP PLUS Signs Ranveer Singh As Brand Ambassador✦JioHotstar Launches StreamToCart Ads With Instamart✦Pinterest Programmatic Deals Go Live In APAC And The Americas
People

Jay Poncha Joins JSW Sports As Content And Marketing Consultant

Ad Tribe! Bureau2 min read
Jay Poncha, content and marketing consultant at JSW Sports, arms crossed in a blue polo on a butter yellow backdrop

Jay Poncha has joined JSW Sports as a content and marketing consultant, after nearly three years running digital strategy for the Mumbai Indians franchise network at RISE Worldwide. JSW Sports manages athletes, franchises and grassroots programmes across India.

  • Company: JSW Sports
  • Role: Content and marketing consultant
  • Previously: Digital strategy and performance reporting at RISE Worldwide
  • Also runs: Matchday Minus One, a sports business platform

Jay Poncha at RISE Worldwide

At RISE Worldwide, Poncha handled digital strategy and performance reporting across cricket properties, including the Mumbai Indians global franchise network: Mumbai Indians, MI Cape Town, MI New York and MI Emirates.

He ran more than 100 episodes of MI Live, the franchise's fan engagement show, scaled its first-party fan databases and worked on owned digital assets including the Mumbai Indians app and website.

From Los Angeles to Mumbai

Poncha is a business graduate of the University of Southern California. He began in Los Angeles, managing paid search campaigns at Division-D in 2021, and worked in design and research at Idealoftstudio before returning to Mumbai.

In September 2025 he launched Matchday Minus One, a platform about the strategy, money and culture behind Indian and global sport.

Why It Matters

Franchise and athlete businesses in India now run their own content operations, from fan shows to apps and first-party data, rather than relying only on broadcasters. Poncha's experience sits on that side of sports marketing: owned media, fan data and regular programming built around a team.

His work at RISE combined content and data: running a regular show for fans while building the databases and owned channels that let a franchise reach those fans directly. That is the mix JSW Sports is bringing in.

The role is a consultancy rather than a staff position, and no reporting line has been disclosed. JSW Sports has not issued a statement on the appointment, and its start date has not been made public.

More people moves on Ad Tribe.

#appointments#JSW Sports#sports marketing
Follow Ad Tribe