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Robin Girdhar Joins Publicis Groupe As Director, Media Planning And Buying

Ad Tribe! Bureau2 min read
Robin Girdhar, new director of media planning and buying at Publicis Groupe, in a dark suit and tie on sage green

Robin Girdhar has joined Publicis Groupe as director, media planning and buying, based in Gurugram, from October 2026. He moves from Times Internet, where he spent nearly two years on the publisher side handling agency relationships. Girdhar announced the move on LinkedIn.

  • Company: Publicis Groupe
  • Role: Director, media planning and buying
  • Location: Gurugram, on a hybrid basis
  • Previously: Agency relationships at Times Internet, January 2025 to October 2026

Robin Girdhar's Agency Career

Before Times Internet, Girdhar was associate director, media planning and buying at Interactive Avenues in Bengaluru from January to October 2024, where he was the pod lead for ITC's Sunfeast biscuits and Candyman confectionery.

From June 2021 to December 2023 he was group head, digital at Motivator, part of GroupM, in Bangalore. There he planned media for Unibic, Simplilearn, 1 Finance, Moneyview, Dunzo and Slice Cards. Earlier, he spent three years as a digital media planner at DDB Mudra Group in Gurugram, from June 2018 to May 2021.

Where He Started

Girdhar began on the sales side at FrogIdeas, joining as an enterprise account executive in Gurgaon in March 2016 and moving to Bengaluru as senior enterprise account executive in April 2017. Before that, he interned at NONI Bio Tech in 2015, working mostly on below-the-line activity.

Why It Matters

Girdhar's career runs across both sides of the media business: agency planning at DDB Mudra, Motivator and Interactive Avenues, and the selling side at Times Internet. His client list mixes FMCG with fintech, edtech and quick delivery, categories that buy media in very different ways. Having sold to agencies from a publisher, he now returns to the side of the table that buys.

Neither Girdhar nor Publicis Groupe has said which agency or unit within the group he has joined, and no reporting line has been disclosed.

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#appointments#media planning#publicis groupe
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