Your Daily Dose of Ad World Buzz

Latest

✦Kaushik Mukherjee, The Operator Behind SUGAR ✦Virtual Influencers In India ✦The Unpaid Cost Of One Last Change ✦Who Are Advertising's Next 50?✦Why B2B Brands Are Finally Getting Social Right ✦Why Product Photography Changes First ✦Vineeta Singh, Who Built For The Indian Commute ✦What Clients Now Ask Agencies About AI Security ✦What Nobody Tells You Before Your First Advertising Job ✦The Tribe: The Thinking Behind the Ad Tribe Awards Trophy ✦How Budget Shapes The Idea Before Anyone Admits It ✦How Mile Sur Mera Tumhara Became The Film India Cannot Agree On ✦Kaushik Mukherjee, The Operator Behind SUGAR ✦Virtual Influencers In India ✦The Unpaid Cost Of One Last Change ✦Who Are Advertising's Next 50?✦Why B2B Brands Are Finally Getting Social Right ✦Why Product Photography Changes First ✦Vineeta Singh, Who Built For The Indian Commute ✦What Clients Now Ask Agencies About AI Security ✦What Nobody Tells You Before Your First Advertising Job ✦The Tribe: The Thinking Behind the Ad Tribe Awards Trophy ✦How Budget Shapes The Idea Before Anyone Admits It ✦How Mile Sur Mera Tumhara Became The Film India Cannot Agree On

Feature

Work Life

34 stories

The human side of advertising: careers, ambition, creativity, generations, AI, mentorship, burnout and the changing nature of creative work.

A silhouette figure walking away from a small city skyline along a winding path into open space

Is Advertising Still A Big-City Career?

Hybrid work has loosened advertising's grip on a handful of Indian metros. Whether real creative opportunity followed talent out of them is a separate question.

Framed portraits climbing a staircase on a wall, a silhouette figure standing confidently at the top where the frames stop

What Happens To Creative Careers After 40?

A young creative sketching by hand, their shadow rendered as a bold blue silhouette overlaid with faint data lines

If Everyone Has The Same AI Tools, What Makes A Creative Valuable?

More

Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?

Are Advertising Salaries Keeping Up With Advertising Expectations?

Young Creatives Are Changing What Advertising Calls An Idea

Why Advertising Still Works Late

How Do You Actually Become A Copywriter In India?

Gen Z Does Not Want An Easy Agency. It Wants A Better One.

More in Work Life

An hourglass filled with terracotta pigment set against bold flat olive and sand geometric shapes

Does Creativity Have An Expiry Date?

Page 2 of 2 · 34 stories