Nikon India Appoints 80dB Communications For PR Mandate
Nikon India has appointed 80dB Communications as its strategic communications partner, following a competitive multi-agency review. Nikon India is a wholly owned subsidiary of Nikon Corporation, Japan.
- Client: Nikon India
- Agency: 80dB Communications
- Scope: Integrated communications mandate
- Route: Multi-agency review
What The Nikon India Mandate Covers
The brief covers corporate and brand reputation, earned media, product PR, leadership visibility and creator engagement. 80dB will work on Nikon's imaging portfolio, including its mirrorless cameras, and the creative possibilities of RED digital cinema technology, to build its presence in India's visual storytelling ecosystem.
The agency will also build the profile of Nikon India's leadership in the creator economy, deepen ties with photographers, filmmakers and tech media, and handle reputation monitoring.
What Nikon India Said
Sajjan Kumar, managing director, Nikon India, said India's imaging landscape is changing quickly, with video and cinematic storytelling opening new possibilities. He said the company is expanding its Z Series and wants to strengthen its engagement with creators and professionals.
What 80dB Said
Abhilasha Padhy, co-founder and joint managing director, 80dB Communications, said it is a privilege to work with a brand that "has shaped how the world sees and tells stories for over a century". She said India's creators are increasingly choosing video and cinematic formats, and the agency will focus on storytelling and relationships with media and creators.
Nikon India's recent launches include the Z5II full-frame mirrorless camera.
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