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✦Wipro Consumer Care Buys 60% Of Skincare Brand DermaTouch✦How Brands Measure Social-First Campaigns Beyond Likes and Shares✦Colgate-Palmolive Hands Palmolive's D2C Advertising To Bombay Shaving Company✦What Happens To Agency Training Programmes When AI Does The Entry-Level Work?✦DTDC Starts Delivering Parcels By Boat In Kerala's Backwaters✦Flipkart Recruits Your Brother's Colleagues To Remind Him About Rakhi✦Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design✦VETO Takes Exclusive OTT Rights For Davis Cup 2026 In India✦Red FM Will Clone Its RJs As AI Digital Twins With AskSila✦WPP Media Wins The India Media Mandate For Daawat✦Star Health Turns The Back Of Billboards Into Its Brand Promise✦Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?✦Wipro Consumer Care Buys 60% Of Skincare Brand DermaTouch✦How Brands Measure Social-First Campaigns Beyond Likes and Shares✦Colgate-Palmolive Hands Palmolive's D2C Advertising To Bombay Shaving Company✦What Happens To Agency Training Programmes When AI Does The Entry-Level Work?✦DTDC Starts Delivering Parcels By Boat In Kerala's Backwaters✦Flipkart Recruits Your Brother's Colleagues To Remind Him About Rakhi✦Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design✦VETO Takes Exclusive OTT Rights For Davis Cup 2026 In India✦Red FM Will Clone Its RJs As AI Digital Twins With AskSila✦WPP Media Wins The India Media Mandate For Daawat✦Star Health Turns The Back Of Billboards Into Its Brand Promise✦Is In-Housing About To Accelerate Now That AI Narrows The Skills Gap?

Ad Tech

55 stories

The platforms and tools behind modern marketing: adtech and martech launches, AI moving into the workflow, and the infrastructure agencies actually run on.

AskSila and Red FM sign an AI digital twin partnership for the network's RJs
Ad Tech

Red FM Will Clone Its RJs As AI Digital Twins With AskSila

A 36-month agreement to build voice twins of on-air talent across 68 cities, after a pilot that turned the network's own COO into one.

YouTube changes how a public view is counted across all video formats

YouTube Will Count A View From The First Frame On Every Format

Illustration of an advertising brief being reduced to a web address and a budget

Meta Wants Ad Creation Fully Automated By The End Of This Year

More

Meta Is Set To Pass Google In Digital Ad Revenue For The First Time

Instagram Changes Wordmark For First Time In A Decade, App Icon Stays

Google Launches Gemini 3.7 Flash For Coding And AI Agent Workflows

Wonderchef Partners With WebEngage To Scale Personalised Customer Journeys

Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges

Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

More in Ad Tech
A play-button shape climbing a rising staircase of view-count bars

YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

Creative software icons flowing into a chat interface, representing Adobe's ChatGPT integration

Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger

Nielsen To Acquire DoubleVerify For $2.15 Billion

A chat interface icon beside a sliding reasoning control

OpenAI Updates ChatGPT, Expands GPT-5.6 Luna Access For Free Users

A streaming remote control beside a rising advertising revenue chart

Roku Q2 Advertising Revenue Grows 25% To $673 Million

A smartphone displaying AI-recommended fashion outfits

Snapdeal Rolls Out AI Suite For Personalised Fashion Discovery

A smartphone displaying styled fashion outfit recommendations

Reliance Retail Ventures Acquires Furrl's AI-Powered Fashion Technology

A magnifying glass over a digital advertising interface

Nielsen To Acquire DoubleVerify In $2.15 Billion Deal

LinkedIn app interface

LinkedIn Tests A Way To Report Posts And Comments As 'AI Slop'

Snapchat app interface

Snapchat To Stop Recommending Fully AI-Generated Videos On Spotlight

Pinterest app interface

Pinterest Tells Brands To Launch Festive Campaigns Before September

Anthropic brings Claude to India via Amazon Bedrock's in-country inference

Anthropic To Make Claude Available With In-Country Inference In India Via Amazon Bedrock

22

SuperStuff.ai Launches Marko, an AI Tool to Match Companies With Agencies

23

HubSpot Launches Agent Hub and Agent Builder in Public Beta

24

Netcore Rebrands to Netcore.ai, Moves to an Agentic Marketing Platform

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