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✦Who Pays For The Tokens ✦Why Good People Leave Advertising ✦The Festive Creator Rate Card ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate ✦Who Pays For The Tokens ✦Why Good People Leave Advertising ✦The Festive Creator Rate Card ✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate

Ad Tech

105 stories

Follow advertising technology, adtech, martech, AI tools, platforms and infrastructure shaping modern marketing, media buying and agency workflows.

OptimizeGEO Crosses 100 Brands As Michael Kassan Invests

No round size was disclosed. The list of names attached to it is the announcement.

A bar chart beside a film strip as halftone cutouts on a flat magenta ground, for the Instagram Edits AI assistant

Instagram Puts An AI Analyst Inside Its Editing App

A vertical phone beside a stack of coins as halftone cutouts on a flat violet ground, for the Meta micro drama playbook

Meta Publishes A Playbook For Micro Drama Platforms

More

OpenAI Launches Dots, Agents That Work On Their Own

Amazon Ads Adds DVA+ And A Conversational Buying Layer

Eloelo Launches Dolphin AI, An Agentic Studio For Video Production

Google Is Testing A Buy Button For Flipkart Inside Gemini

PDL Launches LyricMatic To Turn Tracks Into Lyric Videos Without An Editor

YouTube Studio Puts Generative AI Into The Creator's Workflow

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Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox

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Taboola Launches Realize ID To Stitch Together Open Web Identity

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AnyMind Launches AnyCreator Stream In India For Live Streamers

Adobe Premiere Comes To Android, Free, With 4K Export And Firefly Tools

X Will Now Tell You If A Government Had Your Post Withheld

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ChatGPT Arrives Inside Microsoft Word, On Every Plan Including Free

dentsu India Launches dentsu Performance Studio With A Bengaluru Creative Factory

LTM Brings In Shekhar Kapur As Strategic Advisor To Its BlueVerse Craft AI Content Unit

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Aveeno Baby Becomes One Of The First Brands To Advertise On ChatGPT In India

Gmail Adds A Copy Code Button To Two-Factor Emails On Android And iOS

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Telum Media Launches Pitch Distribution To Verified Journalists Inside Its Platform

DoubleVerify Launches Ask Neura, A Conversational Layer Over Its Verification Data

Snap Launches SPECS Intelligence, An AI That Acts Before It Is Asked

AdNexa.ai Builds A Media Operating Model Around One Engine

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