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✦How Maggi Sold A Category India Did Not Have ✦How A Campaign Gets Pulled After It Launches ✦Human Made Is Becoming A Positioning ✦What Does An Art Director Actually Do Today?✦What Happened To The Brand Ambassador ✦How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It ✦What A Creator Owes A Brand When A Post Goes Wrong ✦What Generated Advertising Does To The Rules On Children ✦Girish Mathrubootham, Who Marketed Software Like a Product ✦When Creators Influence Agencies More Than Agencies Influence Creators ✦What A Creative Director Does On A Shoot Day ✦The Categories Where Generated Copy Still Needs A Signature ✦How Maggi Sold A Category India Did Not Have ✦How A Campaign Gets Pulled After It Launches ✦Human Made Is Becoming A Positioning ✦What Does An Art Director Actually Do Today?✦What Happened To The Brand Ambassador ✦How Dhara's Runaway Boy Sold Cooking Oil By Never Mentioning It ✦What A Creator Owes A Brand When A Post Goes Wrong ✦What Generated Advertising Does To The Rules On Children ✦Girish Mathrubootham, Who Marketed Software Like a Product ✦When Creators Influence Agencies More Than Agencies Influence Creators ✦What A Creative Director Does On A Shoot Day ✦The Categories Where Generated Copy Still Needs A Signature

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#Netflix

Karan Tandon, partner marketing lead for Netflix in South-East Asia and ANZ, photographed against a flat terracotta background

Karan Tandon Takes Disney's Distribution Playbook To Netflix

Sep 3, 2026

Jessica Shoemaker, Global Director of Product Marketing at Netflix

Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing

Aug 19, 2026

A film reel and paintbrush representing Netflix's India Storytelling Initiative

Netflix Launches India Storytelling Initiative

Aug 9, 2026