Campaigns That Built India
32 storiesExplore Indian advertising campaigns that shaped culture, influenced buying and became memorable parts of everyday life and brand history.
How Nike's Da Da Ding Gave Indian Women Athletes a New Beat
In 2016, Nike put Indian sportswomen on screen without softening them for approval. Da Da Ding changed the visual language of women's sport in India, and earned a sharp critique while doing it.
How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem
How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator
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How Vodafone's ZooZoos Took Over IPL and Became India's Most Loved Ad Characters
How Asian Paints' Har Ghar Kuch Kehta Hai Gave Indian Homes a Voice
How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream
How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke
How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India
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