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✦Rasna: A Childhood Summer Brand Fights to Stay Relevant✦YouTube Adds A Feedback Tool For Shorts Before They Go Live✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot✦Rasna: A Childhood Summer Brand Fights to Stay Relevant✦YouTube Adds A Feedback Tool For Shorts Before They Go Live✦Rahul Padghan Joins InCred As AVP, Corporate Communications✦WPP Media Promotes Kketan Chopra To SVP, Commerce✦Gaana Partners FENIX360 To Build An Artist-Fan Economy In-App✦Uflex Hands CreativeMud Its Creative And Digital Mandate✦HDFC Life Builds A Term Insurance Film Around The Call You Dread✦Apostrophe Ventures Names Three Managing Partners✦vial: A Modular Identity System for Everyday Wellness✦Meta Opens A 45-Day Edits Film Festival For Indian Creators✦Sai Karthik Joins Ulka As SVP And Head Of Strategy, South✦How Scripts Are Shaped Before an Ad Film Shoot
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Social-First

25 stories

How Indian brands, creators and agencies build for the feed: meme culture, moment marketing, creators as media, and the social-first playbook.

How Indian Brands Build Meme Culture Without Becoming Cringe
Social First

How Indian Brands Build Meme Culture Without Becoming Cringe

Every brand wants to be the funny one on the timeline. Very few manage it. Here is what separates the brands India laughs with from the ones it laughs at.

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Page 2 of 2 · 25 stories