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✦HP Telecom India Appoints Garima Mishra As Chief Executive Officer✦Dinesh Singh Named Chief Technology And Information Officer At NDTV Group✦When Your Job Stops Being Your Identity✦Thums Up: The Cola Indians Refused To Give Up✦When A Brand Runs Ads From A Creator's Handle✦What Generated Advertising Does To Bharat✦Does Every Big Idea Need A Campaign?✦Why Sports Beyond Cricket Finally Found Sponsors✦How Raymond Sold Cloth By Describing A Kind Of Man✦What A Pre-Production Meeting Actually Decides✦The Meeting Transcript Became The Brief✦What Happens When Nobody Has Time To Teach✦HP Telecom India Appoints Garima Mishra As Chief Executive Officer✦Dinesh Singh Named Chief Technology And Information Officer At NDTV Group✦When Your Job Stops Being Your Identity✦Thums Up: The Cola Indians Refused To Give Up✦When A Brand Runs Ads From A Creator's Handle✦What Generated Advertising Does To Bharat✦Does Every Big Idea Need A Campaign?✦Why Sports Beyond Cricket Finally Found Sponsors✦How Raymond Sold Cloth By Describing A Kind Of Man✦What A Pre-Production Meeting Actually Decides✦The Meeting Transcript Became The Brief✦What Happens When Nobody Has Time To Teach
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Social-First

53 stories

Discover social-first marketing, creator campaigns, meme culture, social commerce, UGC, communities and digital trends shaping Indian brands.

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Social First

The Rise of Social-First Agencies in India

A new kind of agency grew up native to the feed. It moves faster, posts more, and is quietly winning the work the old shops used to own.

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How Creators Became the New Media Channels for Brands

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Why Moment Marketing Works Only When the Brand Has a Point of View

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Inside the Social Media War Room: How Brands React in Real Time

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How Indian Brands Build Meme Culture Without Becoming Cringe

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