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✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate ✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever ✦How Festive Advertising Budgets Actually Get Spent ✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia ✦H&M Beauty India Signs Sharvari As Its First Ambassador ✦R.G. Chandramogan, Who Started With Ice Candy ✦Licensing A Face In The AI Era ✦What Gen Z Actually Means By Work-Life Balance ✦Ten-Minute Delivery Changed What Fitness Brands Can Sell ✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests ✦Abhigale Barretto Moves To Alkem From The Agency Side ✦PreferCo Appoints Shakthi Nagappan Chairman And MD ✦Maars Communicates Keeps The Animeta PR Mandate ✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever ✦How Festive Advertising Budgets Actually Get Spent ✦Meta Puts Dhruv Vohra In Charge Of Southeast Asia ✦H&M Beauty India Signs Sharvari As Its First Ambassador

Ad Tech

105 stories

Follow advertising technology, adtech, martech, AI tools, platforms and infrastructure shaping modern marketing, media buying and agency workflows.

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AI Is Optimising Ad Campaigns Using Data No One Has Checked in Years

A pointed new industry argument says AI-driven ad agents are optimising campaigns on stale, unverified buy-side data with no equivalent to sell-side checks.

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The Billboard in Your Favourite Show Wasn't Real. The Company Behind It Went Bust.

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Cloudflare Wants AI Companies to Pay Publishers for What Their Content Powers

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India's CTV Boom Has One Big Problem: Getting Everyone to Be Measured

Uber, Booking.com, United and Marriott Are Reshaping Travel Advertising

Shopify Is Moving Deeper Into Advertising Without Becoming an Ad-Tech Company

Hyundai Is Testing a New Way to Build Its Own Ad-Tech Stack

Can Publisher Alliances Save the Open Web's Advertising Business?

Marketers Wanted AI to Simplify Advertising. They Got Another Stack Instead.

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