Your Daily Dose of Ad World Buzz
Latest
✦OpenAI And Samsung Move From Memory Supply To Building Chips Together✦Burger King Opens Its 600th India Restaurant In The City Where It Started✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds✦Mayank Kumar Joins IndiGo As Head Of Content And Creative✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard✦Abhik Banerjee Joins Wavemaker India To Lead The West Region✦Devanshi Shah Named Head Of Marketing At Beyond Snack✦OpenAI And Samsung Move From Memory Supply To Building Chips Together✦Burger King Opens Its 600th India Restaurant In The City Where It Started✦Complan Makes Vaibhav Sooryavanshi Its India Ka Complan Boy✦Nestasia Turns A Guest Checking The Bottom Of A Bowl Into A Compliment✦Dream Theatre Takes The Baahubali Licensing And Brand Partnerships Mandate✦Nike Hands Its India E-Commerce Media Mandate To Madison Hiveminds✦Mayank Kumar Joins IndiGo As Head Of Content And Creative✦Jayadeep Reddy Named National Head Of Digital Platforms And Consumer AI At Bajaj Finserv✦Hema V R Takes Charge Of Zee's Whole Marathi Entertainment Business✦Bibi Hilton Named UK Chair Of Brand Impact At FleishmanHillard✦Abhik Banerjee Joins Wavemaker India To Lead The West Region✦Devanshi Shah Named Head Of Marketing At Beyond Snack
Ad Tech

Snapdeal Rolls Out AI Suite For Personalised Fashion Discovery

Ad Tribe Editorial1 min read
A smartphone displaying AI-recommended fashion outfits

Snapdeal has introduced an AI suite for fashion shopping, combining personalised recommendations, conversational search and image-based product discovery.

  • Recommendation engine: StyleMatch, which the company says influences 76% of customer orders
  • Inputs used: Browsing behaviour, purchase history, location, style preferences and real-time interactions
  • Conversational search: Powered by large language models, letting users search in natural language instead of exact keywords
  • Image search: "Snap&Shop," which lets users upload a photo or screenshot to find similar products
  • User base: Over 80% of Snapdeal's orders come from non-metro cities

Designed For Bharat's Shoppers

Achint Setia, CEO of Snapdeal, said fashion discovery "should feel effortless and fun," noting that customers "think in occasions, inspirations, colours, celebrities, trends and images" rather than keywords. The company said the image-based, natural-language and personalised discovery tools are aimed at making shopping easier for users who may be less familiar with fashion terminology.

More on Ad Tribe Ad-Tech.

#AI Shopping#Fashion E-commerce#Snapdeal
Follow Ad Tribe

Advertisement

Ad Tribe Outlook 2026, an independent study of the state of advertising today. Take the survey.