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✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦How Festive Advertising Budgets Actually Get Spent

Ad Tech

105 stories

Follow advertising technology, adtech, martech, AI tools, platforms and infrastructure shaping modern marketing, media buying and agency workflows.

Line-art illustration of a dashboard and magnifying glass marking HubSpot's Agent Hub launch
Ad Tech

HubSpot Launches Agent Hub and Agent Builder in Public Beta

HubSpot has launched Agent Hub and Agent Builder in public beta, aimed at the problem of AI agents across marketing, sales and service working from different pictures of the customer.

Line-art illustration of a central hub connected to six nodes, marking Netcore's rebrand to Netcore.ai

Netcore Rebrands to Netcore.ai, Moves to an Agentic Marketing Platform

Line-art illustration of a speech bubble, open padlock and magnifying glass marking the shared-chat indexing issue

Shared Claude Chats Containing Sensitive Data Briefly Surfaced on Google

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OpenAI Moves to Scale Its Ads Business Through a Partner Ecosystem

WPP Media Partners AI Startup Kily to Build Out Commerce in India

Nielsen Launches Ad Intel AI to Analyse Ad Spend and Creative

The DPDP Consent Deadline Is Closing In on India's Adtech Stack

InMobi Appoints Four Banks for a $1 Billion IPO

DEPT Launches AI-Led Content Engine in India with Adobe Partnership

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Illustration of INNOCEAN India's AI STUDIO hyperlocal marketing platform

INNOCEAN India Launches AI STUDIO for Hyperlocal Marketing at Scale

A line illustration of a shield holding an AI chip, beside a checked document and a label

ASCI Drafts Guidelines for Labelling AI-Generated Ads

A line illustration of a robot linked by circuit traces to an auction gavel and charts

Agentic Media Buying Enters India's Adtech Landscape

A line illustration of a digital billboard on a city street wired into a data feed

LG DOOH Solutions To Be Showcased At OAC Expo 2026

A line illustration of a billboard wired to a laptop and a calendar

FatTail AdBook Integrates With Vistar Media for DOOH Planning

A line illustration of a browser window with a label, inspected through a magnifying glass

Google Rolls Out AI Ad-Disclosure Labels Across Search, YouTube

A line illustration of a video play button wired into circuit traces and film frames

Gutenberg Launches AI Motion Studio for CTV Video Production

A line illustration of a television screen emitting a signal, wired to sensors

JioHotstar Partners VDO.AI to Power Contextual CTV Advertising

A line illustration of a shopping trolley and a phone linked by circuit traces to a bar chart

India's Retail Media Market to Hit $8.1 Billion by 2031: MPA

A line illustration of a television remote control overlaid with charts and data marks

Amazon Ads and Samsung Are Turning the TV Remote Into a Buy Button

A line illustration of a broadcast tower beside a television showing a jagged red signal

Weekly TV Ratings Go Dark: What Happens to India's Ad Market Now?

A line illustration of a speech bubble and a red auction gavel over a rising arrow

ChatGPT Ads Moves Beyond Testing With Self-Serve Buying and CPC Bidding

22

AI Agents Are Now Buying Media. Is Programmatic Entering Its Next Era?

23

India's Ad Market Nears ₹2 Lakh Crore as Commerce Media Reshapes Spend

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Disney's AI Ad Tool Could Make TV Advertising Accessible to Smaller Brands

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