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✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate

Ad Tech

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Follow advertising technology, adtech, martech, AI tools, platforms and infrastructure shaping modern marketing, media buying and agency workflows.

Meta AI gains tools for small businesses to analyse content and advertising performance
Ad Tech

Meta AI Adds Content And Ad Performance Tools For Small Businesses

Connect the accounts, the ad campaigns and the spreadsheets, and the assistant will tell you which post worked. The interesting part is what else it can see.

Rodic Consultants and Nasscom launch the InfraAI Innovation Challenge for AI startups

Rodic And Nasscom Open An AI Challenge On Live Infrastructure Projects

AskSila and Red FM sign an AI digital twin partnership for the network's RJs

Red FM Will Clone Its RJs As AI Digital Twins With AskSila

More

YouTube Will Count A View From The First Frame On Every Format

Meta Wants Ad Creation Fully Automated By The End Of This Year

Meta Is Set To Pass Google In Digital Ad Revenue For The First Time

Instagram Changes Wordmark For First Time In A Decade, App Icon Stays

Google Launches Gemini 3.7 Flash For Coding And AI Agent Workflows

Wonderchef Partners With WebEngage To Scale Personalised Customer Journeys

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Spotify To Label AI-Generated Artist Profiles With 'AI Persona' Badges

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Meta Opens Muse Glimmer AI Model As Zuckerberg Backs Open Access

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YouTube Updates Partner Program Guidelines, Raising The Bar For Ad Monetization

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Adobe Brings Photoshop, Firefly And Acrobat Into ChatGPT

A media measurement dashboard representing the Nielsen and DoubleVerify merger

Nielsen To Acquire DoubleVerify For $2.15 Billion

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OpenAI Updates ChatGPT, Expands GPT-5.6 Luna Access For Free Users

A streaming remote control beside a rising advertising revenue chart

Roku Q2 Advertising Revenue Grows 25% To $673 Million

A smartphone displaying AI-recommended fashion outfits

Snapdeal Rolls Out AI Suite For Personalised Fashion Discovery

A smartphone displaying styled fashion outfit recommendations

Reliance Retail Ventures Acquires Furrl's AI-Powered Fashion Technology

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Nielsen To Acquire DoubleVerify In $2.15 Billion Deal

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LinkedIn Tests A Way To Report Posts And Comments As 'AI Slop'

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Snapchat To Stop Recommending Fully AI-Generated Videos On Spotlight

22

Pinterest Tells Brands To Launch Festive Campaigns Before September

23

Anthropic To Make Claude Available With In-Country Inference In India Via Amazon Bedrock

24

SuperStuff.ai Launches Marko, an AI Tool to Match Companies With Agencies

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