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Ad Tech

dentsu India Launches dentsu Performance Studio With A Bengaluru Creative Factory

Ad Tribe! Bureau1 min read
The dentsu logo, for the launch of dentsu Performance Studio in India

dentsu India has launched dentsu Performance Studio, a creative-led performance marketing practice built around a production studio in Bengaluru. It is sold under the banner Results in a Box, and aims to produce more than 1,000 assets a month.

  • Company: dentsu India
  • Practice: dentsu Performance Studio, sold as Results in a Box
  • Studio: more than 3,000 sq ft in Bengaluru
  • Ambition: more than 1,000 assets a month
  • Leadership: Vidhu Ravinath and Archisman Sarangi, vice presidents and business heads
  • Led under: Abhirup Datta, CEO, performance practice, media solutions, dentsu India, and CEO, Sokrati India

What dentsu Performance Studio Does

It puts creative, AI production and media on one data system, so that every creative decision is informed by performance. Performance campaigns burn through ads quickly, and the platforms reward brands that keep feeding them fresh variations. The studio is dentsu's answer to that demand: a production line designed for volume, feeding the media and measurement teams directly.

Abhirup Datta said performance marketing is entering a new chapter, and that the winning model brings creative, media and measurement together to deliver outcomes at scale. Results in a Box, he said, moves beyond selling individual services to one connected model built around a defined business outcome.

Why It Matters

Ravinath and Sarangi said Performance 2.0 was built around playbooks and teams, while Performance 3.0 needs an always-on engine. Their stated ambition is India's largest performance creative factory, though they added that output is not the point; the measure is business outcomes.

For clients, the pitch is fewer handoffs. For the industry, it is another sign that production capacity, not ideas alone, is becoming a reason to pick an agency, and that AI is what makes a thousand assets a month affordable.

More on the company at dentsu.com. More ad tech.

#Creative Production#Dentsu India#performance marketing
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