Digital ShoutOuts Media Launches Audience Base AI Ads
Digital ShoutOuts Media has launched Audience Base AI Ads, an India-built platform for planning, activating, managing and measuring advertising across AI-powered advertising environments. The company announced it in Gurgaon on 18 September 2026.
- Company: Digital ShoutOuts Media, an India-based digital innovation and advertising intelligence company
- Platform: Audience Base AI Ads, for advertising in emerging AI-powered environments
- In one system: campaign planning, intent and contextual intelligence, creative workflows, activation, performance reporting, conversion measurement, first-party audience capabilities and spend oversight
- Positioning: an infrastructure layer for the AI advertising ecosystem rather than a platform built around a single channel
- Early results, from the company's own testing across advertiser campaigns: click-through rates above 3% from day one, with what it describes as encouraging conversion activity and strong engagement quality
What Audience Base AI Ads Is For
A change in how people find things. The company says consumers are increasingly using AI platforms to ask questions, research products, compare alternatives and seek recommendations, rather than relying only on keyword-based search, and that the platform has been built for the advertising environment now forming around that behaviour.
Digital ShoutOuts Media says that as AI platforms begin monetising their consumer audiences, advertisers will meet a new set of media environments alongside search, social, programmatic and commerce media, and that Audience Base is meant to give brands and agencies a common platform from which those opportunities can be planned, activated and measured.
What The Company Says About Early Campaigns
Ashish Kulshrestha, founder of Digital ShoutOuts Media, said AI is rapidly becoming another important layer in how people discover information, research products and make decisions, and that advertising is beginning to become part of that ecosystem as well. The platform, he said, was built with a broader vision of a single place where brands can plan, activate and measure advertising across the emerging AI ecosystem as it evolves.
He added that the company's early campaign experience has strengthened its belief that conversational advertising can become an important performance channel, because brands have an opportunity to engage consumers while they are actively researching, comparing and deciding.
What Comes Next
The company says it plans to expand Audience Base AI Ads across campaign automation, contextual and intent planning, creative workflows, conversion optimisation, first-party audience activation and consolidated AI advertising measurement, and to add further advertising environments as those platforms open up their advertising capabilities.
More on the platform on its LinkedIn page. More ad tech.