AnyMind Launches AnyCreator Stream In India For Live Streamers
AnyMind Group has launched AnyCreator Stream in India, a web-based platform on which creators and live streamers can track live stream performance, find brand campaign opportunities and manage campaign earnings in one place. The company announced it in Mumbai on 21 September 2026.
- Company: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation
- For creators: connect supported live-streaming channels, see performance analytics, discover and join brand campaigns, and track earnings and payments
- At launch: integrated with YouTube Live
- For marketers: connected to AnyTag, AnyMind's influencer marketing platform, for discovering and activating creators, managing campaigns and measuring performance
- Formats: pre-roll, mid-roll and post-roll video ads, branded banners and overlays, in-stream chat integrations, streamer-driven calls to action, promotional codes and product placements
- Metrics: impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links
What AnyCreator Stream Does
It puts the three parts of a live streamer's business on one screen. Creators connect a channel, watch the analytics, take a brand campaign and follow the money from it, without moving between tools. On the marketer's side, the link to AnyTag means a live streaming campaign is discovered, run and measured in the same system as the rest of an influencer plan.
AnyMind says the launch comes as live streaming becomes an important part of India's creator economy, with creators increasingly using live content for audience engagement, community building and brand collaborations.
What AnyMind Says
Maha Mahdy, business head, content, creator and IM businesses, MENA, India and emerging markets at AnyMind Group, said India's creator economy is evolving beyond content creation into sustainable businesses, and live streaming is becoming an important way for creators to build communities and unlock new revenue opportunities. AnyCreator Stream, she said, gives creators a simpler way to track performance, access brand collaborations and manage earnings, while helping brands run more measurable live creator campaigns.
Where It Sits In AnyMind's Portfolio
The company also runs AnyLive, a live commerce platform that lets businesses run AI avatar-fronted live commerce on platforms such as TikTok Shop and Shopee and track both human and AI-led streams. Founded in April 2016, AnyMind has more than 2,300 staff across 24 offices in 15 markets, and as of June 2026 served over 1,500 enterprises for marketing, more than 230 for e-commerce, more than 1,600 publishers and more than 1,100 creators.
More on the company at anymindgroup.com. More ad tech.